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Laila Hamad, Director of Marketing Department

Laila Hamad

Director of Marketing Department·Istiklal Hospital

Jordan

Master's degree, MBA

Work experience

Total years of experience: 11 years, 6 months

Director of Marketing Department

January 2023 - Present

Istiklal Hospital

Amman, Jordan

January 2023 - Present

As the Director of Marketing and Public Relations at a leading private hospital, I oversee four critical departments: Digital Marketing, Public Relations, Business Development and Sales, and the Foreign Patients Department. In this multifaceted role, I strategize and implement comprehensive marketing campaigns to enhance brand visibility and patient engagement. I lead a talented team to develop innovative initiatives that drive business growth, foster key partnerships, and ensure exceptional service for our international patients. My focus on data-driven decision-making and collaborative leadership empowers us to achieve our organizational goals and deliver outstanding healthcare experiences
Company industry:
Medical Hospital
Job role:
Management

Marketing Manager

September 2022 - September 2023

Mayasa Marketing Agency

Amman, Jordan

September 2022 - September 2023

I was responsible for managing the overall workscopes for all accounts handled by the agency, maintaining the right workforce and workflow to meet deadlines.
my scope of work included but was no limited to the following:
Marketing Materials. Communications and Approaches.

Business development plans and implementations.

Customer Communication.

Client Satisfaction.

Interviewing and training.

Business plans content and design.

Social Media content, design, and channel administration.

Content, translation, and copywriting for all digital and printable materials.

Event planning and management.
Company industry:
Marketing
Job role:
Management

Maketing and Business development Manager

November 2019 - April 2022

Carers Application

Amman, Jordan

November 2019 - April 2022

Marketing Materials. Communications and Approaches.

Business development plans and implementations.

Customer Communication.

Client Satisfaction.

HR of the Caregivers contracted to the company.

Interviewing and training.

Business plans content and design.

Social Media content, design, and channel administration.

Content, translation, and copywriting for all digital and printable materials.

Event planning and management.
Company industry:
Other Healthcare Services
Job role:
Marketing and PR

Event Manager (Expo Expo Abu Dhabi - 2020)

December 2019 - March 2020

First Arabia International

Amman, Jordan

December 2019 - March 2020

I was in charge of managing all aspects of the (Expo Expo Abu Dhabi 2020) which is originally an American Exhibition and was to be held for the first time outside of the USA.

Initiating the Exhibition`s profile content with the coordination of the event's original owners in the USA, and handling all the translations needed.

Handling the creation, copywriting, and translation of the website and all marketing materials including the social media channels.
Company industry:
Events Management
Job role:
Marketing and PR

Business Content Manager

December 2019 - March 2020

First Arabia International

Amman, Jordan

December 2019 - March 2020

I was responsible for the content creation, translation, and copywriting, for the profiles, websites, and social media channels for 6 International exhibitions.

Social media content and design were also a part of my responsibility.
Company industry:
Events Management
Job role:
Marketing and PR

Personal Assistant for the General Manager

September 2018 - September 2019

Le Royal Hotel and Resort

Amman, Jordan

September 2018 - September 2019

I was the personal assistant for the General Manager, having to administrate all the Management office meetings, events, and schedules.

I was responsible for monitoring the operations of the managerial decisions assigned to the head of departments.

Managing the work schedule and the communication channels.
Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Event Coordinator (Internationa Pharma and Medlab Exhibition)

January 2018 - June 2018

First Arabia International

Amman, Jordan

January 2018 - June 2018

I was in charge of managing all aspects of the International Pharmaceutical Exhibition and the International Medlab Exhibition that are held in Riyadh.

Initiating the Exhibition profile content along with the website content.

I was responsible for the content, translation, and copywriting of all social media and website content.

I was responsible for all the sales follow-ups and the marketing approaches
Company industry:
Events Management
Job role:
Marketing and PR

Marketing Executive

July 2013 - July 2015

United Medical/ Muscat Private Hospital and Allied Diagnostics

Muscat, Oman

July 2013 - July 2015

I was responsible for implementing all the marketing and business development plans.
Creating new ideas and promotions for the health services.
Event management and promotional campaign management.
Preparing and implementing all the promotional materials (printed and non-printed)
organizing all the in-door and out-doors activities of the hospital.
Organizing the contracting methods with other health care providers, corporates, government, and private sectors.
My job also included any needed effort or brainstorming for delivering the marketing and business development plans.
Company industry:
Other Healthcare Services
Job role:
Marketing and PR

Media Relation Coordinator

June 2012 - November 2012

Safety First LLC

Muscat, Oman

June 2012 - November 2012

I was responsible for all the media communications and coverage for all the events we participate in, and all the campaigns that safety first start.

I was responsible for the website follow-up and content, getting it updated, and making sure it was on time.

I was responsible for following up with all the people who contact us using the safety First Forum.

I was responsible for all social media channels, like Facebook, Twitter, Youtube, and Linkedin....
Company industry:
Non-profit Organization
Job role:
Marketing and PR

sales and marketing representative

September 2009 - October 2009

Al Rawas Marble and Granite LLC (RMG)

Italy

September 2009 - October 2009

Worked as a full time sales and marketing representative for RMG in the Marmomacc exhibition (Italy-Verona) (2009)
Company industry:
Heavy Industry & Metallurgy
Job role:
Marketing and PR

public relation manager

June 2009 - September 2009

Al Rawas Marble & Granite LLC (RMG)

Muscat, Oman

June 2009 - September 2009

Participated in the preparation for the exhibition of the Omani company Al-Rawas Marble and Granite(RMG) in the Marmomacc (44th International Exhibition of Stone Design and Technology) (Italy-Verona)( 2009)
Company industry:
Heavy Industry & Metallurgy
Job role:
Marketing and PR

dental technologist

October 2008 - June 2009

dental laboratories of the jordanian university of science and technology

Irbid, Jordan

October 2008 - June 2009

Worked as a full time dental technologist in the dental laboratories of the Jordanian university of science and technology as a training course and a graduation requirement. (Jordan-Irbid)(2008-2009)
Company industry:
Medical Clinic
Job role:
Medical, Healthcare, and Nursing

Education

Middle East University - Jordan

September 2011

September 2011

Master's degree, MBA

Jordan

Thesis: " The Impact Of Structural Capital on Product Innovation Strategy: An Empirical study on Dental Technology Laboratories in Jordan.

Jordan University of Science and Technology

January 2009

January 2009

Bachelor's degree, dental technology

Jordan

Skills

Event Planning
Expert
Event Planning
Expert
Client Communications
Expert
Client Communications
Expert
Management
Expert
Management
Expert
Marketing
Expert
Marketing
Expert
Administration
Expert
Administration
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Determination
Expert
Determination
Expert
Team leader
Expert
Team leader
Expert
Business oriented
Expert
Business oriented
Expert
Professionalism
Expert
Professionalism
Expert
Languages
Expert
Languages
Expert
Team Player
Expert
Team Player
Expert
Creativity
Expert
Creativity
Expert
Event Planning
Expert
Event Planning
Expert
Client Communications
Expert
Client Communications
Expert
Management
Expert
Management
Expert
Marketing
Expert
Marketing
Expert
Administration
Expert
Administration
Expert

Languages

Arabic
Expert
English
Expert
Bosnian
Expert
Russian
Intermediate
Turkish
Beginner

Hobbies

  • Science and Technology Sports of all kinds Networking and Socializing Music and Entertainment Travel