Laila Malik

Responsibilities
> Development, execution & implementation of marketing strategy for the phosphatic fertilizer range. Periodic reviews of the market strategy were conducted to adapt to changing market conditions.
> Conceptualization of promotional campaigns and implementation through concept testing
> Execution of campaigns through liaison with advertising agencies (Saatchi & Saatchi + J.Walter Thompson) for promotions on electronic, print, outdoor and social media.
> Liaise with media company GroupM to develop media strategy and plans.
> Development of design briefs for all promotional and marketing material.
> Analysis of market trends; market conditions were regularly analysed in liaison with A.C Nielsen and media monitoring agencies.