Regional Customer Marketing Manager
Diageo
Total years of experience :23 years, 8 Months
Leading on the marketing agenda for the Gulf region to deliver Diageo’s Brand P&L targets and market share gains across the UAE, OMAN, Bahrain and Qatar
Developing annual brand plans and budgets in partnership with the commercial and consumer planning teams
Leading on the concept development and creation of communication platforms suitable for Dark Markets
Liaising closely with customers & distribution partners in the region by drafting the annual marketing strategy and plan
Leading research in the UAE to develop consumer insights and determine brand opportunities and challenge.
Delivering meaningful innovation in coordination with the Markets’ Customer Managers and Distributors
Engaging and coordinating with internal Stakeholders to bring to life the brand plans and to put Gulf Domestic on the Global MAP
Managed and delivered Johnnie Walker TTL campaign, KEEP YOUR FLAME ALIVE, for Lebanon Domestic Market tackling all consumer touch-points securing an increase in Market Share and BTS results and winning 65 Global Advertising awards including a Lion D’or at Cannes Advertising Awards.
Delivered the MENA Whisky Strategy for Domestic Markets leading to Market Leadership for Diageo Brands by engaging with the relevant stakeholders globally and centrally and ensuring close coordination with between all markets
Managed the Whisky brands P&L for Travel Retail and Domestic Markets
Managed the category dynamics, trends, category performance, competition analysis, consumers’ and customers’ in-depth understanding and portfolio
Delivered on the innovation plan with brilliant in-market execution
Developed & implemented brand strategies that will beat the plan to drove profitable growth of the Whisky category with a focus on Johnnie Walker
Developed and executed effective brand and communication strategies for the Whisky category
Worked on engaging Communication and branding platforms for Whisky brands, leading on Print, Out of store, PR and BTL activations.
Delivered consumer activation programs for the market adapting global guidelines to meet market needs and creating bespoke solutions when needed
Ensured flawless execution of Whisky platforms in the market
Managed the Whisky P&L for the domestic market including deep dives in brand health covering the commercial and the financial aspects
Secured A&P management and investment ratios alignment with the strategy and portfolio prioritization
Participated in the process of developing a targeted company sales forecast, focusing on GSK portfolio
Developed a marketing strategy aimed at achieving targeted annual business plan and sales forecast
Planned and monitored product related promotional scheme
Monitored and evaluated the performance of products and took proper corrective action when needed
Led on the innovation agenda in line with the business strategy
Handled all relations with the supplier
Supervised the merchandising set up to ensure optimal shelving
Managed 5 medical representatives and insured compliance with GSK’s medical standards
Managed the corporate image through suitable and effective perception management and communication tools, adaptable to the company’s affiliates needs
Planned and executed advertising, marketing and media activities including corporate and product campaigns
Developed media outreach strategies, worked with vendors and strategic partners, and managed executives’ public speaking engagements
Handled and organized company's events including PR events, exhibitions and sponsorships
Prepared and edited company's press releases, articles and General Manager’s interviews
Handled all marketing, PR, print materials and company's website
Executed projects with different committees across the group
Developed and executed the Internal Communication strategy in coordination with the HR department
Strategically planned and prepared marketing activities aimed at increasing sales while building brand equities for Gandour Leading Brands in MENA and Indian Subcontinent
eveloped and integrated short and long term product line strategies and tactics for the achievement of the revenue goals for Mounlinex - Rowenta and Krups
Promoted and marketed in the Middle East three school books publishers: Heinemann, Ginn and Rigby