Brand Manager
Dada Group
Total years of experience :21 years, 5 Months
• Setting and developing of strategies and objectives of the department
• Developing and managing the execution of short & long term plans Dada Group and its brands
• Designing and recommending effective and efficient work flow procedures and practices
• Setting a leadership example in the market through execution of exceptional campaigns, offerings, display..etc to establish a competitive and profitable outcomes
• Developing the department’s budgets and managing the activities within
• Maintaining and acquiring higher market share across brands / products
• Serve as the point-person for developing, implementing and executing comprehensive marketing strategies and marketing initiatives and activities on company’s and brands’ levels.
• Developing and expanding on of current and new sales/ distributors channels
• Developing of positioning strategies on both products and brand name image
• Building brand(s) awareness and Launching/ introducing new products and technologies into Jordanian market
• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
• Setting & development of pricing strategies and price positioning
• Enhancing merchandising and display image for Dada Group and its brands
• Monitoring product distribution and acting upon consumer reactions and insight
• Build business relationships with key and influential figures in the society and design PR initiative and strategies for PR presence and CSR
Achievements:
Launch FMCG ( primarily HiGeen )& pharmaceutical products in KSA market, Armenian market, Algerian market, Liberian market, Bolivian market, Paraguay market, Ethiopian market & Kurdish and Iraqi market,
Pricing and positioning strategies and plans for new strategic products worldwide; HiGeen Hand & body lotion, Creamy soap, lip balm, Tropisun tanning range, Lip balm and wetwipes
Intentional presence through holding international exhibitions
Analysis of global market trends and developing products that meet international demands.
Establish globally competitive and profitable pricing strategies for new and existing products.
Design the best fit for the product portfolio that suits each country’s trends and demand
Launch in new markets/ launch new products in over worldwide.
Expand upon existing markets by tracking sales and analyzing these markets to increase sales and profitability
Build awareness of the company by participating in trade shows and industry analyst relations may also be required.
Develop the marketing strategies, plans and activities for countries in Europe, Latin America, Levant, North Africa, and Eastern Europe - analysis / structure of PLC strategies, market Entry strategies and market segmentation
Manage of marketing budget, allocation, expenditure, and tracing
Enforcement and maintainance of FMCG display at key sales channels
Development and expansion of current and new sales/ distributors channels - horizontal and vertical expansion
Development of positioning strategies on both products and brand name image
Unification and implementation strategies on a worldwide level
Execution, evaluation and optimization of local and regional media & advertising/ communications coverage based on effective reach,
Execution, evaluation and optimization of local and regional media & advertising/ communications coverage based on effective reach,
Achievements:
- Launch of first edition of 3D LED TV in the Levant region ( Lebanon, Jordan, Kurdistan Syria and Palestine )
- Launch of Eco Bubble Washing machine technology in Levant Region ( Lebanon, Jordan, Kurdistan Syria and Palestine )
- Development and conceptualization of Virus doctor technology ( brand/product positioning campaign ) for air conditioning and launch of a regional campaign Region ( Lebanon, Jordan, Kurdistan Syria and Palestine )
- Launch of one door refrigerator ( 3050 REF ) in the region ( Lebanon, Jordan, Kurdistan Syria and Palestine )
- Unification and implementation of display and POS material at sales channels across Levant region
responsibilites
Develop and control a regional marketing budget plan that aligns with the global marketing guidelines for and ME region for ( Syria, Lebanon, Jordan, Palestine, Iraq); per country/ activity/ quarter/ month / annual
Launch and introduction of products and technologies in the Levant market ( integrated approach )
Create customized marketing communications strategies and plans that align with the global direction
Manage the marketing strategies and activities of product/ technologies lifecycles
Manage of pre and post market research; identify new markets, new audience and new product usages, display and merchandizing, market perception and insight audits from both dealers and end-users
Manage market intelligence and data collection and analysis through field forces
Manage and maintain the display and merchandizing of CE products across Levant - application of global guidelines
Support the Offerings and Corporate Marketing teams with other region-specific activities
Development of new concepts and positioning of products and technologies relevant to each market
Training our customers, field forces and 3rd party agencies on marketing strategies and display guidelines
Coordinate and support local channel marketing activities ensuring the alignment of regional campaign execution to maximize impact on regional marketing efforts
Conceptualize, develop and execute ATL and BTL activities such as; regional media campaigns, PR initiatives, sponsorships, road shows, sampling, exhibitions, seminars and conferences
Execution, evaluation and optimization of local and regional media & advertising/ communications coverage based on effective reach, GRP’s, OTS…( Tabx, Statx and Xplan user
Work closely and direct 3rd party agencies ranging from; media booking, ATL, BTL agencies as well as production houses
Manage and control all 3rd party budgets, expenses, invoices and claims
Run the creative and client servicing departments; creative concepts development, budget, media planning and buying, and internal communication
Development and maintenance of marketing/communications strategies and plans and action plans to meet the clients’ specific objectives and needs
Creation of corporate identity and brand management as well as positioning strategies and perceptual building
Manage pre and post market research relevant to the client’s field; identify new markets, new product/service usages, competitor data; SWOT & STEP analysis, media analysis, customers behavior, U & A …etc
Formation of creative key messages that are incorporated and represented in execution of design and communications such as USP's and core propositions for the brand/ campaign
Execution, evaluation and optimization of local and regional media & advertising/ communications coverage based on effective reach, GRP’s, OTS…( Tabx, Statx and Xplan user)
Management of 3rd party suppliers and vendors including print, production, distribution;
Develop an annual marketing communications and action plans for the clients detailing the year’s activities on corporate and product levels
Development, organization and execution of outdoor and indoor events and activities on ATL and BTL levels to achieve the utmost effective exposure, brand awareness and recognition.
Development and implementation of comprehensive external and internal PR strategies and plans for different sectors; PR techniques and strategies; media relations, media and consumer perceptions; media roundtables, press conferences, events, crises management…etc
Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill
Integration into client team environment, which is accessible for the strategic needs of the client and partners with them on their overall advertising/marketing concerns.
Develop and maintain marketing/communications strategies and plans for clients to meet their marketing/communications objectives/ both on a B2B & B2C levels
Formulate integrated marketing communications mix on tactical, promotional, informative and awareness levels; ATL advertising, direct marketing, PR, sponsorships, relationship marketing…etc
Conduct pre and post customer and market research, asses market conditions.
Optimize local and regional media & advertising coverage and effective reach based on, GRP’s, OTS…( Tabx, Statx and Xplan user)
Purchase advertising space and time as needed to promote client's product.
Build and manage branding and corporate identity positioning; brand image, personality, identity values…etc
Development of creative briefs detailing the creative direction and objectives, USP's and core propositions to assure clarity of portrayed key messages both verbal and pictorial
Manage all aspects of print production, receipt and distribution
Develop comprehensive PR strategies and plans for clients from different sectors; implementation of various PR techniques and strategies;
Finally, acquire new accounts and business by participation in pitches: preparation of pitch requirements, presentations and budgets.
Manage the clients’ public relations in the eyes of their stakeholders
Study the objectives, promotional policies and needs of organizations to develop public relations strategies
Influence public opinion & promote ideas, products and services.
Develop comprehensive PR strategies and plans for clients from different sectors; PR techniques and strategies; media relations, media and consumer perceptions, media roundtables, press conferences, events, lobbying, crises management, PR initiatives, PR campaigns, sponsorships …etc
Establish and maintain a cooperative relationship for the client with key representatives of community, consumer, employee, and public interest groups related to the client’s field.
Plan and conduct market and public opinion researches to test products or determine potential product success.
Confer with production and support personnel to produce or coordinate production of advertisements and promotions..
Consult with the clients’ advertising agencies to ensure the incorporation and alignment of PR
strategy on a company/campaign level
Develop, plan, execute, evaluate and optimize local and regional media & advertising/ communications plans based on; effective reach, GRP’s, OTS…( Tabx, Statx and Xplan user)
Purchase advertising space and time as required to promote client's product.
Plan, manage and implement all advertising and communications; internal and external operations : ATL, BTL and other communication operations
Maintain and implement the company's branding strategy: ensure consistency of corporate image and brands' positioning
Formulation and execution of projects including: maintaining product/ service strategy and execution
Evaluations and study of advertising & communications campaigns
Allocation and managing monthly and yearly communication budget / monitoring and evaluation
Preparation of strategic proposals/deals, plans and communication campaigns
Formulation of creative briefs and media spent and planns
internal & external communications
Market & marketing researches
Planning, managing and implementing all the promotional and merchandising programs for FATS' brands to facilitate advertising operations as well as allocating and managing the communication budget.
Planning and implementing the branding strategies so as to ensure consistency of image, contribution to brand equity and elevation of the brands' positioning.
Preparing and implementing strategic marketing plans and proposals.
Preparing and implementing cost-effective competitive campaigns and PR campaigns
Emphasize out the corporate social responsibility and ensures the transparency and credibility of FATS
Manage all outdoor PR events such as; road shows, , sponsorship and exhibitions
Managing the relationship marketing issues that maintains FATS' customers, in particular, loyalty programmes, customer relations and customer database
Manage FATS dealers' merchandising related-issues such as shop and window display, ambience, layout, service… etc.
Developing internal marketing as a tool of dissemination of market information and creation of customer and marketing orientation.
Planning, managing and implementing all the promotional and merchandising programs for FATS' brands to facilitate advertising operations as well as allocating and managing the communication budget.
Planning and implementing the branding strategies so as to ensure consistency of image, contribution to brand equity and elevation of the brands' positioning.
Preparing and implementing strategic marketing plans and proposals.
Preparing and implementing cost-effective competitive campaigns and PR campaigns
Emphasize out the corporate social responsibility and ensures the transparency and credibility of FATS
Manage all outdoor PR events such as; road shows, , sponsorships and exhibitions
Managing the relationship marketing issues that maintains FATS' customers, in particular, loyalty programmes, customer relations and customer database
Manage FATS dealers' merchandising related-issues such as shop and window display, ambience, layout, service… etc.
Developing internal marketing as a tool of dissemination of market information and creation of customer and marketing orientation.
Handle marketing communications on ATL and BTL level for reputable accounts such as; Samsung, Petra tours, and Duty free shops.
Organize clients' direct marketing and relationship marketing activities such as sponsorships, road shows and corporate events
Prepare proposals and strategic communication plans including all communications mix
The duties demanded a lot of hard work and persistence