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Lara Hassan, Lead Accounts Manager

Lara Hassan

Lead Accounts Manager·Founders Media,

Lebanon

Master's degree, Master's Degree in Management and Marketing

Work experience

Total years of experience: 5 years, 0 months

Lead Accounts Manager

August 2024 - Present

Founders Media,

London, United Kingdom

August 2024 - Present

• Lead end-to-end management of multiple client accounts, overseeing strategy,
delivery, and performance across social media channels.
• Oversee quality control of content produced by team members, ensuring
alignment with brand strategy, tone of voice, and platform best practices.
• Review, refine, and approve social media posts, captions, and video
content prior to publication.
• Build and manage monthly content calendars, ensuring consistency,
deadlines, and strategic alignment across platforms.
• Plan and coordinate content shoots, including creating shoot lists, briefs, and
creative direction.
• Source and manage external creatives (models, photographers,
videographers), coordinating timelines and deliverables.
• Lead client onboarding and offboarding, aligning on objectives, scope, and
workflows at each stage of the account lifecycle.
• Oversee scheduling and publishing across Instagram, TikTok, LinkedIn,
Pinterest, and Facebook.
• Prepare and present monthly performance reports, analysing insights and
providing strategic recommendations.
• Act as the primary client liaison, maintaining strong relationships and ensuring
a high standard of service delivery.
Company industry:
Marketing
Job role:
Accounting and Auditing

Digital Merchandiser

August 2023 - February 2024

District91 (mycolors),

Beirut, Lebanon •Hybrid

August 2023 - February 2024

• Curate and optimize product listings on e-commerce platforms.
• Perform replenishment, create and manage landing pages.
• Integrate campaign banners, implement discounts, and enhance SEO strategies
to drive traffic and maximize conversions.
Company industry:
Perfume & Cosmetics
Job role:
Beauty and Fashion

Social Media Coordinator

May 2023 - August 2023

Digital Revamp

Beirut, Lebanon

May 2023 - August 2023

• Managed social media platforms, scheduled and posted content.
• Engaged with users, disseminated newsletters via Mailchimp and Toast.
• Conducted quarterly, weekly, and yearly reporting.
• Participated in meetings and presented innovative ideas.
Company industry:
Advertising
Job role:
Marketing and PR

Customer Service Executive (Social Media)

February 2022 - August 2023

Mumzworld

Dubai, United Arab Emirates

February 2022 - August 2023

• Boosted customer satisfaction by 90% and engagement by 50% through effective strategies.
• Provided excellent customer service and beauty advice.
• Monitored campaigns and created compelling content.
Company industry:
Internet & E-commerce
Job role:
Customer Service and Call Center

Social Media Specialist & Remote Sales Representative

March 2021 - February 2023

Oasaed Jewelry

Beirut, Lebanon

March 2021 - February 2023

• Increased sales growth by 30% through marketing research and client-attracting techniques.
• Curated SEO/SEM content and managed social media channels and corporate blogs.
Company industry:
Jewelry & Gold
Job role:
Marketing and PR

Marketing Intern & Second Assistant Director

July 2020 - August 2020

AM Production

Beirut, Lebanon

July 2020 - August 2020

• Co-generated ideas, oversaw on-set production, and monitored web traffic.
• Practiced SEO and supported marketing campaigns.
Company industry:
Photography
Job role:
Marketing and PR

Education

Lebanese University

January 2024

January 2024

Master's degree, Master's Degree in Management and Marketing

Lebanon

American University Of Science And Technology - Lebanon

January 2020

January 2020

Bachelor's degree, Bachelor's Degree in Marketing & Advertising

Lebanon

Skills

Content Writing
Expert
Content Writing
Expert
Communication Skills
Expert
Communication Skills
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Teamwork
Expert
Teamwork
Expert
Quick learning
Expert
Quick learning
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Working under pressure
Expert
Working under pressure
Expert
Time management
Expert
Time management
Expert
Customer Service & CRM ( Freshdesk, AgoraPulse)
Expert
Customer Service & CRM ( Freshdesk, AgoraPulse)
Expert
Sales & Advertising ( Ads Manager & Hootsuite)
Expert
Sales & Advertising ( Ads Manager & Hootsuite)
Expert
Leadership & Team Management
Expert
Leadership & Team Management
Expert
Business Systems (Netsuite)
Expert
Business Systems (Netsuite)
Expert
SEO & SEM ( SEMrush, Ads Manager & Algolia)
Expert
SEO & SEM ( SEMrush, Ads Manager & Algolia)
Expert
Communication & Negotiation
Expert
Communication & Negotiation
Expert
Market Research & Data Analysis
Expert
Market Research & Data Analysis
Expert
Management ( Asana, Slack & Trello)
Expert
Management ( Asana, Slack & Trello)
Expert
E-commerce Platforms (Magento , Shopify)
Expert
E-commerce Platforms (Magento , Shopify)
Expert
Adobe creative suite ( Photoshop & Illustrator)
Expert
Adobe creative suite ( Photoshop & Illustrator)
Expert
Email Marketing (Mailchimp)
Expert
Email Marketing (Mailchimp)
Expert
Social Media Management ( AgoraPulse, Hootsuite & Yelp)
Expert
Social Media Management ( AgoraPulse, Hootsuite & Yelp)
Expert
Influencer Marketing (Titan)
Expert
Influencer Marketing (Titan)
Expert
Problem-Solving & Project
Expert
Problem-Solving & Project
Expert
Content Writing
Expert
Content Writing
Expert
Communication Skills
Expert
Communication Skills
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Microsoft Office
Expert
Microsoft Office
Expert
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
QUALITY ASSURANCE
Intermediate
QUALITY ASSURANCE
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
QUALITY ASSURANCE
Intermediate
QUALITY ASSURANCE
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Fashion Design
ICDL Profile
Advocacy and Policy Influencing
Business Development Certification
Content Writing Course
Search Engine Optimization (SEO)
WolfoQey Ecommerce Engine
Fashion Design
ICDL Profile
Advocacy and Policy Influencing
Business Development Certification
Content Writing Course
Search Engine Optimization (SEO)
WolfoQey Ecommerce Engine
Search Engine Optimization SEO
Apr 2024
Computer Science Workshop Certificate of Participation
Feb 2016
Fashion Design Certificate
Jul 2019
ICDL Profile Certificate
Mar 2019
Advocacy and Policy influencing Certificate of Completion FMS
Jun 2020
Mastering in Digital Marketing Certification
May 2021
Business Development Certification
Apr 2022
Content Writing
Mar 2023