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تم إلغاء حظر المستخدم بنجاح
لارا شرف, Public Relations Executive

لارا شرف

Public Relations Executive·Hekaya Logistics

الإمارات العربية المتحدة

بكالوريوس, Bachelor of Communication (Public Relations)

الخبرة العملية

مجموع سنوات الخبرة: 3 سنوات, 11 أشهر

Public Relations Executive

يونيو 2025 - حتى الآن

Hekaya Logistics

دبي، الإمارات العربية المتحدة

يونيو 2025 - حتى الآن

Formulated and executed comprehensive B2B public relations and communication strategies to elevate the brands footprint across major shipping, freight forwarding, and trade routes connecting the UAE, China, and regional African markets.

Cultivated and maintained strategic relationships with key maritime, aviation, and supply chain media outlets throughout the GCC, securing high-impact coverage for corporate milestones and expanded logistics capabilities.

Collaborated directly with corporate leadership to draft official declarations, compliance-driven press announcements, and stakeholder briefings regarding regional trade operations, customs alignment, and general trading expansion.

Spearheaded the development of targeted corporate marketing materials, promotional digital media assets, and crisis communication protocols to build and protect brand equity in a dynamic global market.

مجال الشركة:
التوزيع والخدمات اللوجستية وسلسلة التوريد

Public Relations Executive

مايو 2025 - حتى الآن

Hekaya Logistics

دبي، الإمارات العربية المتحدة

مايو 2025 - حتى الآن

• Formulated and executed comprehensive B2B public relations and communication strategies to elevate the
brands footprint across major shipping, freight forwarding, and trade routes connecting the UAE, China, and
regional African markets.
• Cultivated and maintained strategic relationships with key maritime, aviation, and supply chain media outlets
throughout the GCC, securing high-impact coverage for corporate milestones and expanded logistics
capabilities.
• Collaborated directly with corporate leadership to draft official declarations, compliance-driven press
announcements, and stakeholder briefings regarding regional trade operations, customs alignment, and
general trading expansion.
• Spearheaded the development of targeted corporate marketing materials, promotional digital media assets, and
crisis communication protocols to build and protect brand equity in a dynamic global market.

مجال الشركة:
التوزيع والخدمات اللوجستية وسلسلة التوريد
الدور الوظيفي:
التسويق والعلاقات العامة

Strategic Communications Specialist

سبتمبر 2024 - أبريل 2025

Fare society

Calgary، كندا

سبتمبر 2024 - أبريل 2025

Spearheaded digital communication and multi-channel marketing strategies that significantly boosted volunteer
engagement and optimized community onboarding.
• Crafted compliant, brand-aligned content focusing on sustainability and corporate objectives, elevating the
organizations regional messaging matrix.
• Analyzed digital engagement metrics and performance KPIs to identify market gaps, rapidly implementing
targeted training programs to improve user retention.

مجال الشركة:
خدمات الاستشارات التجارية

Strategic Communications Specialist

يناير 2024 - يناير 2025

FareSociety Canada

Calgary، كندا

يناير 2024 - يناير 2025

• Spearheaded digital communication and multi-channel marketing strategies that significantly boosted volunteer
engagement and optimized community onboarding.
• Crafted compliant, brand-aligned content focusing on sustainability and corporate objectives, elevating the
organizations regional messaging matrix.
• Analyzed digital engagement metrics and performance KPIs to identify market gaps, rapidly implementing
targeted training programs to improve user retention.

مجال الشركة:
المنظمات غير الربحية

Communications Coordinator

يناير 2023 - يناير 2024

The Hope Project

Calgary، كندا

يناير 2023 - يناير 2024

• Directed the design and content strategy for high-profile participant resources and interactive onboarding
assets for the Photo Voice Project.
• Synthesized complex qualitative data and research insights into high-impact digital reports, directly increasing
external stakeholder buy-in and project participation.
• Established a structured feedback loop to audit, refine, and optimize digital communication assets, ensuring
top-tier delivery and user experiences.

مجال الشركة:
منظمة إنسانية دولية

Marketing & Commercial Associate

يناير 2023 - يناير 2023

National Gulf Oil Services

مسقط، عمان

يناير 2023 - يناير 2023

• Managed the end-to-end production of competitive marketing collateral and high-value RFP/tender submissions
for major GCC oilfield service contracts.
• Coordinated seamlessly with legal, commercial, HSE, and technical divisions to ensure complex proposals met
rigorous regional compliance standards.
• Actively positioned and marketed innovative Canadian tech solutions to B2B targets in the Middle East,
successfully supporting heavy oil production initiatives in Oman.

مجال الشركة:
النفط والغاز

HR & Corporate Communications Specialist

مايو 2019 - أكتوبر 2019

Schlumberger

دبي، الإمارات العربية المتحدة

مايو 2019 - أكتوبر 2019

• Orchestrated targeted internal communications to streamline onboarding, professional development, and
corporate training programs across diverse international employee groups.
• Audited and overhauled internal HR communication frameworks, drastically increasing accessibility, staff
alignment, and overall employee experience.
• Maintained executive-level consistency in corporate messaging to support critical change management and
organizational initiatives within the Dubai hub.

مجال الشركة:
النفط والغاز
الدور الوظيفي:
النفط والغاز

التعليم

Mount Royal University

يونيو 2024

يونيو 2024

بكالوريوس، Bachelor of Communication (Public Relations)

كندا

المعدل التراكمي (نقاط): 3.8 من 4

المعدل التراكمي (نقاط): 3.8 من 4

Mount Royal University

يناير 2024

يناير 2024

بكالوريوس، Business Adminstration Public Relations

كندا

Skills

BRANDING
Intermediate
BRANDING
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
GNU COMPILER COLLECTION
Intermediate
GNU COMPILER COLLECTION
Intermediate
GOAL SETTING
Intermediate
GOAL SETTING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
STAKEHOLDER COMMUNICATIONS
Intermediate
STAKEHOLDER COMMUNICATIONS
Intermediate
Storytelling
Expert
Storytelling
Expert
E Marketing
Expert
E Marketing
Expert
Content Writing
Expert
Content Writing
Expert
Copywriting
Expert
Copywriting
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Communicator
Expert
Communicator
Expert
Emotional Intelligence
Expert
Emotional Intelligence
Expert

اللغات

العربية

اللغة الأم

الانجليزية

اللغة الأم

التدريب و الشهادات

التدريب
Public relations Certificate
Mount Royal University

الهوايات والاهتمامات

Public relations
content creation
Digital Arts
storytelling