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Larissa von Stockert, Marketing Manager

Larissa von Stockert

Marketing Manager·Caparol Arabia

United Arab Emirates

Master's degree, Management

Work experience

Total years of experience: 4 years, 10 months

Marketing Manager

January 2016 - November 2017

Caparol Arabia

Dubai, United Arab Emirates

January 2016 - November 2017

Based in Dubai I was reporting to the Commercial Director and Managing Director of the Middle East. I built and lead a high-impact team of 6 professionals in Product Management, Content Management, Video Production, Graphic Design and Interior Design. Key focus being on product development/management, planning and implementation of online and offline marketing strategies across the GCC, with a significant focus on digital trends.

Key achievements:
• Development and execution of strategic marketing plans across all channels to build brand equity across B2B and B2C markets.
• Building strategic vision across the marketing team with innovative marketing programs to increase brand awareness across B2B and B2C customers.
• Leading creative content development for all print/digital communication, advertising across all channels including sales material and presentations.
• Owning and maintaining of annual Marketing plans and budgets with accountability of spend.

Company industry:
Industrial Production
Job role:
Marketing and PR

Marketing Manager

April 2014 - December 2015

Advanced Media

Dubai, United Arab Emirates

April 2014 - December 2015

Based in Dubai and reporting to the Founder/CEO of the Company, I was in charge of the Marketing and Communication Department, looking after Strategic Marketing, Events, PR and Communication. With overseeing a team of four, my key focus was planning and implementing annual Marketing plans.

Key achievements:
• Setting up a new structure, workflow and communication process of the Marketing, and involved, departments.
• Re-branding and revised communication with a mix of customer centric and customer focused marketing approach.
• Growth of Social Media Channels and establishing a two-dimensional communication flow with customers.

Company industry:
Retail & Wholesale
Job role:
Management

Fraport AG, Risk Management & Internal Control Systems

August 2012 - September 2013

Fraport AG

Germany

August 2012 - September 2013

Based in Frankfurt, Germany I was working as a full-time assistant for the Head of Risk Management and Internal Control Systems Department. With having prior experience in Aviation due to a previous internship, I was chosen to assist the newly set up Risk Management department and appointed Head, to establish a new SAP GRC system which fully integrates Risk Management with that of Internal Control Systems.

Key responsibilities:
• Developed workshop and seminar structures in close cooperation with Head of Department for all European subsidiaries on how to implement and use the SAP GRC Risk Management System.
• Setting up of the SAP GRC System at Frankfurt Airport and translated the system for all global English speaking subsidiaries.

Company industry:
Ground Fleet, Aviation, & Marine Refuelling
Job role:
Logistics and Transportation

Education

London School of Economics and Political Science

May 2014

May 2014

Master's degree, Management

United Kingdom

Middlesex University

January 2011

January 2011

Bachelor's degree, Business and Marketing

United Kingdom

Baruch College

June 2010

June 2010

Bachelor's degree, Business

United States

Skills

APPROACH
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APPROACH
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BROADCAST
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BROADCAST
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CEO
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CEO
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FASHION
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FASHION
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FOCUS
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FOCUS
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HUBS
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HUBS
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INVESTMENTS
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INVESTMENTS
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LA GESTIÓN DE LA MARCA
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LA GESTIÓN DE LA MARCA
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MARKET PLANNING
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MARKET PLANNING
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MARKETING
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MARKETING
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Languages

English

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German

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Spanish

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