Lashika Nagpal

• Optimized and managed the Google Business Profile, improving local search visibility and helping the clinic rank for high-intent dental keywords
Gurugram
.
• Managed the clinics Instagram presence, developing educational and treatment-focused content to strengthen patient awareness and increase
engagement.
• Produced and edited high-quality short-form video content for social media platforms, enhancing the clinics digital brand presentation.
• Utilized AI-powered tools for script writing, image generation, and video creation to accelerate content development and maintain consistent
publishing.
• Planned and designed seasonal campaigns, festival creatives, and hiring announcements, ensuring brand consistency across digital platforms.
• Contributed to the personal branding of the clinics founder on LinkedIn by creating professional and educational content aligned with the
clinics expertise.
• Applied content strategy and audience insights to align social media posts with patient search intent and improve reach.

Built and managed the Himalayan Devi devotional page from scratch, developing its social media presence and content strategy.
Planned and produced devotional video content including shooting, editing, and publishing.
Implemented organic growth strategies, generating millions of views and strong audience engagement within a year.
Optimized content timing and format using audience insights to improve reach.
Generated organic sales through social media engagement.
Supervising development of the brand website (currently in progress).

Assisted in backlink creation & updation to improve site authority.
• Monitored and updated DA, PA, and DR metrics for multiple projects.
• Conducted keyword ranking analysis and regular performance tracking.
• Supported in on-page & of-page SEO activities to enhance visibility.
• Learned and applied SEO tools & techniques for optimization.

Streetwear Unisex clothing brand
• Managing and executing engaging social media campaigns across multiple platforms
• Creating and scheduling content to boost audience interaction and brand awareness
• Coordinating institutional collaborations to build partnerships and expand brand reach
• Tracking performance metrics to optimize engagement and campaign effectiveness
• Assisting ininnovative strategies for enhancing brand presence digitally

• Managed and updated the Shopify store, ensuring seamless user experience
• Created and handled engaging social media content to drive traffic and sales
• Enhanced brand visibility through innovative digital marketing strategies