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Lasitha De Silva

Executive - Brands

D. Samson and sons (PVT) LTD

Location:
Sri Lanka - Colombo 6
Education:
Bachelor's degree, Economics and Management
Experience:
13 years, 6 months

Work Experience

What's your work experience? Your experience is one of the most important sections in a CV.
List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  13 Years, 6 Months   

July 2017 To Present

Executive - Brands

at D. Samson and sons (PVT) LTD
Location : Sri Lanka - Colombo 10
•Developing brand plans
•Operationalizing of brand plan
•Developing brand strategies
•Operationalizing promotional plans
•Coordinating with third party suppliers (Eg. - Ad agencies)
•Managing of budgets.
July 2014 To July 2017

Senior Executive

at The Nielsen Company (PVT) LTD (A multinational market research company)
Location : Sri Lanka - Colombo 8
•Business development activities
•Attending client briefings and Proposal writing
•Questionnaire design
•Conducting field briefing and coordination of data collection & analysis of data
•Interpretation of data & report writing
•Client servicing (Handling Finance, Telco and FMCG sectors)
•Collection of secondary data & reporting
November 2012 To July 2014

Management Trainee

at Peoples Leasing and Finance PLC
Location : Sri Lanka - Colombo 8
•Business development activities
•Analysis & evaluation of credit/ lease proposals
•Client handling
•Overseeing work related to recovery activities
•Overseeing work related to Fixed deposits & savings
•Managing the day to day branch operations
•Managing special projects (Promotions, Branch Events etc
September 2010 To October 2012

Research Executive

at TNS Lanka (PVT) LTD (A multinational market research company)
Location : Sri Lanka - Colombo 8
•Attending client briefings
•Proposal writing & business development activities
•Questionnaire design
•Conducting field briefing
•Coordination of data collection & analysis of data
•Interpretation of data & report writing
•Client servicing
•Collection of secondary data & reporting

Education

What's your educational background?
Let employers know more about your education; remember, be clear and concise.
August 2010

Bachelor's degree, Economics and Management

at The University of London
Location : Sri Lanka - Colombo 5

Specialties & Skills

BUDGETING

BUSINESS DEVELOPMENT

CUSTOMER RELATIONS

DATA COLLECTION

INTERPRETATION

MANAGEMENT

PROPOSAL WRITING

PUBLICIDAD

REPORT WRITING

Market Research

Branding

Project Management

Business Development

Client Service

Languages

Do you speak more than one language?
For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

English

Expert

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