Laura Crawford, Product development

Laura Crawford

Product development

Harley-Davidson

Location
Belgium
Education
Bachelor's degree,
Experience
22 years, 3 Months

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Work Experience

Total years of experience :22 years, 3 Months

Product development at Harley-Davidson
  • United Arab Emirates
  • November 2012 to September 2017

Provided core strategies to ensure Apparel,

PRODUCT DEVELOPMENT MANAGER
  • United Arab Emirates
  • September 2008 to November 2011

Managed product. Provided creative product direction, identified trends for global market .
Adviced Upper Managment with presentation of product. Line plans and analysis .Functioned as
a Liaison to internal and external stakeholders communication.
Lead Design and Product Development Teams. Ensured product’s DNA was correctly integrated
with a solid approach to sustainability.
PRODUCT DEVELOPMENT & DESIGN MANAGMENT
Diesel, Italy
Global market analysis, Creative Input- devoleped brand’s DNA and culture within corporate
structure and across retail stores, including licensors and E-Commerce.
Developed strategies to enhance product’s value and cost optimization.
Liaison between internal and external sustainability’s culture and dynamics.

Education

Bachelor's degree,
  • January 2022

U.S.M. - California | MARKETING

Specialties & Skills

CUSTOMER SERVICE
DIRECTING
E-COMMERCE
FUNCTIONAL
LEADERSHIP
NEGOTIATION
OPTIMIZATION
PRESENTATION SKILLS
SUPERVISORY SKILLS

Languages

English
Expert
French
Expert
Italian
Expert
Spanish
Expert