laurent DUSAUSOY

Retailer distributing high end fashion and jewel brands in Kuwait.
Sales turnover 2014: € 50 million (est.). 450 employees.
25 multibrand stores through AL OSTOURA and LIMELIGHT concepts.
25 monobrand stores. Ex: Alaîa, Paul Ka, Chloe, Carven, Balenciaga, Stella Mc Cartney, Marc Jacobs, Moschino, Lanvin, Pomellato, Etro, Daminani, Roberto Coin etc.

Responsibilities:
- Supervise 6 divisions, 350 employees with 6 direct reports - 50 stores - 130 host brands.
- On hands corporate strategy, marketing, sales, merchandising, CRM and retail operations activities.
- Drive business relation with brands partners (buying budget, marketing expenses, payment terms and sales conditions, VM tools, marketing and PR plans).

Main achievements:
- Operations: In a difficult context, and despite lower stock level, improved average number of items per purchase (from 1.8 to 2.1) while maintaining similar average price per product sold (Sales revenues maintained).
- Strategy: In accordance with shareholders, redefined, created and implemented in 12 stores the new corporate strategy and retail brand positioning.
- CRM: Launched new loyalty program (25, 000 card members).
- Shop experience: set up new concept, created new VM guidelines, optimised processes and reports

As founder of adipsum agency, I contributed to expand fashion and luxury brands into new markets and to improve / adapt their brand equity for a better adaptation at local markets and needs.

Main achievements (example):
For a retailer based in Asia distributing finewatches and jewels brands:
- Conducted negotiation and signed distribution agreements with following brands: Bell & Ross, Chaumet, Chopard, Laurent Ferrier, Manufacture Royale, Parmigiani.
- Drove the current business with actual brands (negotiation, buyings, relationships): Patek, Rolex, Movedo.
- In parallel, reduced cost of goods by 4 points thanks to payment terms renegotiation, pricelist, and brands marketing expenses.

Descamps is a 200 years old French fashion textile company specialized in nightwear, bedlinen and towels ranges present both in retail and wholesale sectors.
Present in 10 countries. 400 employees. Sales turnover: € million: 54 (2012). 1000 doors, 50 owned stores.
Brands (owned): Descamps, Jalla, Jardin Secret.
Brands under licences: Lacoste, Diesel, Tommy Hilfiger, Descamps, Jalla, Lulucastagnette etc.

Responsibilities:
- Full P&L responsibility of the 4 wholesale divisions.
- Conduct and supervise marketing and sales annual plans for all divisions and 12 brands.
- Negotiate annual sales deal agreements with major retailers (department stores, online stores, gifts companies) and partners (agents, franchisees).
- Relationship management with brands under licence (Lacoste, Diesel, Lulucastagnette, Kaporal 5 etc.).
- Management of sales and marketing teams, agents.
- Sales turnover managed: € 20 million.
- Staff managed: 32

Main achievements:
- Increased sales revenues by 25% with signatures of new fashion brands under licence (Kaporal 5, Phare de la Baleine, Miffy, Lulucastagnette, Oui Oui, etc.).
- Contributed to improve the level of operating margin by 5 points: from 42 to 47%.
- Improved brand awareness and visibility in stores: 200 visual POS contracts signed, 1200 promotional displays deployed.
- Developed new sales and promotional policies enhancing the sell-out (300 resellers signed).

Anheuser-Busch InBev is a multinational beverage and brewing company. It is the world's largest brewer. In the top 5 consumer products company.
Present in 100 countries. 150, 000 employees. Sales turnover: USD billion 47, 1 (2014).
Brands: Budweiser, Leffe, Jupiler, Hoegaarden, Stella Artois, Guinnes etc.

Responsibilities:
- Drive the marketing mix of global brands for the French market especially place, promotion and products meaning:
- Elaborate brands plans and channels plans in accordance with country manager.
- Supervise a team in charge of the launch of new products, brands visibility (VM), brands preference (PR & Events) and volumes (promotions).
- Marketing team management: 6 employees.
- Marketing budget managed: €5 million.
- POS in charge: 88 owned POS - 8000 door to door.

Main achievements:
- Average sales per POS increased by 20%.
- POS expenses reduced by 30% (new POS displays and new corridor decision improved).
- 3 new major products launched for the French market with successful implementation in POS.
- Leffe brand awareness increased: from 35.6% in 2007 to 40% in 2009.
- Leffe brand volume 2009 = 646, 000 Hls (+10%)
- Leffe Triple volume 2009=25, 200Hls (+9%)
- Leffe 9° volume2009 = 22, 500Hls (+32%)
Achievements performed in a flat market environment.

Responsibilities:
- Responsible for sales development and visibility of our brands within major worldwide retailers.
- Negotiation of sales development plan, pricelist and marketing plan with major global retailers at head office level (Carrefour etc.).

Main achievements:
- Grew sales revenues by 45% (in val.) in a flat market: from € 29 million to € 42 million.
- Visibility of the brands within retailers widely developed = market share of shelves space X3.
- Reduced litigations by 82%, divided penalties by 3, reduced payment terms by 25%.

European leader in household markets and cleaning products.
Present in 50 countries. 650 employees. Sales turnover: € 100 million (2015).
Brands: Nicols, private labels.

Responsibilities:
- Responsible for developing sales at international level with major worldwide retailers at head office level (Metro, Tesco, Carrefour, Auchan, WallMart etc.) through private labels offers.
- In charge of sales annual deal agreements, products creation and marketing plans with european retailers.

Main achievements:
- Increased export sales revenues by 300%: from € 6 million to € 18 million (est.) thanks to new sales agreements with major European retailers.
- Signed European contract with Metro Head Office for private labels in 16 Metro countries.

Altima is a leading French consultancy agency in digital commerce.
Present in 4 countries. 220 employees. Gross margin: € 17.4 million (2014).

Responsibilities:
- Management of 6 consultants.
- In charge of developing the client portfolio of the agency.
- Targeted clients: Fashion and luxury brands.

Main achievements:
- Doubled gross margin: from € 500 000 to € 1 million (est.).
- Signed the 2 main budgets of the company: Nina Ricci and ïdgroup (okaidi).

Sarbec Cosmetics is a family business developing, manufacturing and marketing cosmetics and perfumes behind its own brands and private labels brands.
Present in 115 countries. 600 employees. Sales turnover: € 120 million (est. 2014).
Brands: Jacomo, Sarbec, Corine de Farme, Institut Phyto, private labels.

Responsibilities:
- Drive 50% of the sales revenues of the company.
- Negotiation at head office level with global French retailers (Carrefour, Auchan, Systeme, Casino).
Main achievements:
- Sales revenues grew by 20%: from € 30 million to € 36 million (est.).
- Created market insight department, signed contracts with global marketing data agencies in order to provide consumers data and create customized marketing report for retailers regarding performances in stores.

The Colgate-Palmolive Company is an American multinational consumer products company in household, healthcare and personal products.
Present in 200 countries. 37, 700 employees. Sales turnover: USD 17.4 billion (2013).
Brands: Colgate, Ajax, Mennen, Palmolive, Sanex, Crystal, Elmex.

Responsibilities:
- Sales and marketing development with Scapest (the biggest branch of Leclerc, #1 hypermarket chain, in France). Sales revenues on hands: € 3 million.
- Management of 12 sales associates.
- Supervised the regional marketing expenses of Colgate.
Main achievements:
- In a high competitive environment and a flat market, sales revenues increased by 15% (from € 3 million to € 3, 45 million).
- Achieved, the biggest regional sales operation ever registered by Colgate in Europe.

Decathlon is one of the largest worldwide sport retailers.
Present in 17 countries. 40, 000 employees. Sales turnover: € 6 billion. 550 stores.

Responsibilities:
- To contribute to open the first store abroad (in charge of the individual sports department).
- To handle both the buyings with International brands (Nike, Reebok, Adidas etc.) and the department (management, sales, stock levels, discount rate, operating margin etc.).
- To create dashboards and reports with the head office regarding customer expectations.
- To manage sales team in stores: 6 employees.

Main achievements:
- Stock level divided by 2: from 300 days to 150 days (est.).
- Sales revenues increased by 80%: from € 400, 000 (est.) to € 720, 000 (est.).