Lawrence D'silva

• Managed a $50M portfolio of brands and products with full end-to-end category accountability for revenue growth, margin expansion, and inventory performance.
• Defined and executed e-commerce category strategy encompassing assortment planning, pricing, and promotional planning, delivering 15% YoY online revenue growth and expanding gross margin by 10 percentage points.
• Developed strategic supplier partnerships, securing exclusive agreements and priority product launches; onboarded high-value brands generating 15x uplift in monthly sales through targeted marketing activation.
• Led cross-functional execution across marketing, content, supply chain, and technology teams to drive flawless product launches, improving conversion rate, average order value, in-stock rate, and customer satisfaction KPIs.
• Optimised inventory health and availability, reducing stock ageing from 35% to 8% over two years through improved demand forecasting, replenishment planning, and OTB discipline.
• Developed 12 new private label brands, leading to the creation of dedicated departments and incremental revenue streams.

• Scaled the category portfolio from $600K to $50M in GMV through strategic brand acquisition, supplier development, and data-driven assortment decisions.
• Designed and implemented a system logic to track and analyse celebrity-driven purchasing requests (600+ celebrities), enabling data-driven buying decisions; solution was subsequently adopted company-wide across all departments.
• Liaised with Content, Creative, Marketing, IT, and Warehousing teams to plan and execute campaign launches and promotional activities aligned to commercial targets.
• Built and maintained strong supplier relationships, continuously optimising commercial terms, margins, and product availability.
• Monitored and streamlined workflow processes, enhancing operational efficiency and cross-category performance.

• Managed a $26M product portfolio, overseeing product selection, OTB creation, and full procurement cycle for the Optics category.
• Formulated and negotiated business terms with suppliers, reviewing supply chain and operations processes to develop more effective purchasing strategies.
• Analysed consumer buying patterns and market trends to inform product selection and develop targeted promotional activities.
• Increased sales by 8% within 4 months by identifying and correcting internal process inefficiencies within the Supply Chain department.
• Developed store-level stock plans, display plans, and product split strategies across 52 stores, benchmarked against GCC market competition.

• Monitored and maintained stock levels across 9 stores, ensuring consistent product availability and minimising lost sales.
• Analysed the impact of promotions on costs and margin, contributing to profitability optimisation and pricing decisions.
• Collaborated with Operations to assess market trends and conduct competitive analysis to support informed buying decisions.
• Managed supplier communication and supervised incoming international and local shipments to ensure on-time delivery.

• Managed key client accounts, overseeing documentation, delivery orders, and job completion
processes in coordination with Finance.