Laya Al Ghezawi

• Initiated Artificial Intelligence Optimization (AIO) systems, including writing a plain text file (llms.txt file) that
allowed large language models (LLMs) to access and interpret structured content from the company website more effectively, increasing online traffic and LLM accuracy from near-zero to over 90%
• Develop engagement strategies through intensive market research and increased community participation by 350%
• Coordinate project workflows and track milestones to ensure on-time delivery of community development initiatives, facilitating communication between community leaders
• Draft e-mail correspondence, website descriptions, presentations, design accreditation certificates, and write reports summarizing project progress for senior management
• Compiled a list of international industry experts and businesses and conducted outreach for a global summit
• Led and developed website content, services, brand identity elements and strategy for an AI digital agency start-up in collaboration with graphic designers and web developers
• Prompted AI image generators to come up with website brand elements, AI mascots, and social media slide elements
• Wrote captions for reels, scheduled them on Meta Business Suite, and added bio links to all social media pages
• Wrote informative and catchy social media content and collaborated with the graphic designer on slide designs to maintain brand identity and grid theme on Instagram

• Assisted in managing cross-functional projects between business development and marketing teams, ensuring timely completion of deliverables
• Collaborated with designers on product design improvements for regional campaigns
• Reviewed and edited business contracts and media communications to ensure accuracy and professionalism
• Supported business relations by facilitating B2B communications during a CPhI conference in Germany, one of the largest annual international pharmaceutical networking events

• Digitized and organized five years of operational records to streamline data management during the organizations transition phase
• Outreached to donors and fundraised to expand heritage preservation projects across Jordan
• Planned public events to raise awareness about cultural and environmental conservation