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تم إلغاء حظر المستخدم بنجاح
ليا شينا, CATEGORY MANAGER

ليا شينا

CATEGORY MANAGER·KUWAIT PROTEINS COMPANY

الكويت

ماجستير, Digital Communications

الخبرة العملية

مجموع سنوات الخبرة: 6 سنوات, 11 أشهر

CATEGORY MANAGER

فبراير 2026 - حتى الآن

KUWAIT PROTEINS COMPANY

صبحان، الكويت هجين

فبراير 2026 - حتى الآن

+ Manage and develop the technical team, ensuring excellence in beverage solutions, barista expertise, and customer support.
+ Provide commercial dircetion and cross-functional leadership to drive salcs cxccution and business growth.
+ Develop and execute category and brand strategies to maximize sales, profitability, and market share.
+ Manage a portfolio of international beverage brands, including coffee, milk, syrups. marcha, and non-alcoholic wine
+ Build and maintain strategic partnerships with suppliers and principals to support long-term business development.
+ Identify market opportunitics through trend analysis, competitor benchmarking, and customer insights.
+ Lead product launches, brand activations, and customer engagement initiatives to strengthen brand presence.
+ Collaborate cross-functionally to ensure effective execution

مجال الشركة:
التوزيع والخدمات اللوجستية وسلسلة التوريد
الدور الوظيفي:
المشتريات

BRAND MANAGER (REGIONAL)

يناير 2023 - يناير 2026

DIFCO GROUP - SNIPS & POPPINS

بيروت، لبنان

يناير 2023 - يناير 2026

+ Campaign Management: BTL/ATL campaigns, including outdoor, TVC, and radio
Market Research & Analysis
Regional Market Expansion: Suppart in planning and implementing brand guidelines across MENA
POSM & Corporate Marketing: Oversee POSM creation and execution, and develop carporate marketing materials.
Event Management: Manage events from planning through exceution.

Product Launches: Execute 360-degree product launches, including national promotions, gifts, draws and offers.
Training
& Supervision: Conduct product and promoters training, ensuring brand consistency and effectiveness.
Procurement & Supplicr Management: Evaluate suppliers and manage procurement to ensure quality and cost-cffectivencss.
+ Manage relationships with external agencies for creative, media, and promotional needs.

« Brand & Product Building: Play a key role in brand building and introducing new products to the market.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

MARKETING & SALES EXECUTIVE

أكتوبر 2021 - ديسمبر 2022

ELMIR BREWING COMPANY

بيروت، لبنان

أكتوبر 2021 - ديسمبر 2022

+ Client Engagement: Managed brewery tours, tastings, product training, and food pas ng events.
+ Order
& Client Management: Handled daily client orders, pursued new clients, and managed the Dolphin system.
+ Procurement: Coordinated procurement
+ Event Management: Organized and exceuted events to support brand and product initiatives.
+ Brand Repositioning: Led the repositioning of the brand to align with market trends
+ Sales Expansion: Launched products in new markets
+ Agency Collaboration: Worked closely with agencies for marketing campaigns and promotional activities.
+ Digital Management: Managed the website backend and social media channels.
+ Demand planning: Planned and forecasted demand to optimize stock levels and meet production requirements,
+ Operations Support: Coordinated deliveries and managed operations

مجال الشركة:
إنتاج الأغذية والمشروبات
الدور الوظيفي:
التسويق والعلاقات العامة

TELESALES CONSULTANT

سبتمبر 2020 - يونيو 2021

MALIA GROUP - PHARMALINE

بيروت، لبنان

سبتمبر 2020 - يونيو 2021

Sales Outreach: Conducted cold calling to generate leads and convert prospects into clients.
Order Management: Processed client orders and created new client profiles in the system.
Product Training: Provided clients (Pharmacists) with product training to enhance their understanding and usage.
Administrative Support: Managed invoicing and stock levels on Oracle.

مجال الشركة:
صناعة الدواء
الدور الوظيفي:
المبيعات

MARKETING INTERN

أغسطس 2019 - سبتمبر 2019

SAAD TRAD

بيروت، لبنان

أغسطس 2019 - سبتمبر 2019

Event Management: Assisted in organizing high-end events, showcasing luxury vehicles.
Showroom Display: Supported the showroom team in arranging product displays.
Client Engagement: Managed client lists and conducted follow-up calls to maintain relationships.
Campaign Support: Assisted in the preparation of outdoor campaigns and managed Q4 marketing budgets.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

administrative support specialist

مايو 2018 - سبتمبر 2019

Sky Gym

بيروت، لبنان

مايو 2018 - سبتمبر 2019

مجال الشركة:
الأنشطة الرياضية والخارجية
الدور الوظيفي:
التدريب والتطوير

التعليم

Lebanese University

أكتوبر 2025

أكتوبر 2025

ماجستير، Digital Communications

لبنان

Building a strong foundation in strategic communication, digital media, and brand reputation management. The program equipped me with practical and analytical skills in digital strategy, corporate messaging, stakeholder engagement, content development, crisis communication, and integrated marketing. I gained hands-on experience in designing communication plans, analyzing audience behavior, and aligning messaging with organizational objectives; preparing me to drive effective, insight-led communication across digital and corporate channels.

Collége Notre Dame de Louaizé

يوليو 2025

يوليو 2025

الثانوية العامة أو ما يعادلها، Economic

لبنان

Lebanese University

أغسطس 2020

أغسطس 2020

بكالوريوس، Advertising & Marcom

لبنان

Skills

Media Strategy
Expert
Media Strategy
Expert
Brand Building
Expert
Brand Building
Expert
Trade Promotion
Expert
Trade Promotion
Expert
Mass Communication
Expert
Mass Communication
Expert
Event Management
Expert
Event Management
Expert
Teamwork
Expert
Teamwork
Expert
Market Research & Analysis
Intermediate
Market Research & Analysis
Intermediate
Communication
Intermediate
Communication
Intermediate
Event Management
Expert
Event Management
Expert
Project Management
Intermediate
Project Management
Intermediate
Customer Service
Expert
Customer Service
Expert
Marketing
Expert
Marketing
Expert
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
CONSUMER ANALYTICS
Intermediate
CONSUMER ANALYTICS
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
MEDIA PLANNING
Intermediate
MEDIA PLANNING
Intermediate

اللغات

العربية

اللغة الأم

الانجليزية

متمرّس

الفرنسية

متمرّس

الهوايات والاهتمامات

Yoga