ليا شينا

+ Manage and develop the technical team, ensuring excellence in beverage solutions, barista expertise, and customer support.
+ Provide commercial dircetion and cross-functional leadership to drive salcs cxccution and business growth.
+ Develop and execute category and brand strategies to maximize sales, profitability, and market share.
+ Manage a portfolio of international beverage brands, including coffee, milk, syrups. marcha, and non-alcoholic wine
+ Build and maintain strategic partnerships with suppliers and principals to support long-term business development.
+ Identify market opportunitics through trend analysis, competitor benchmarking, and customer insights.
+ Lead product launches, brand activations, and customer engagement initiatives to strengthen brand presence.
+ Collaborate cross-functionally to ensure effective execution

+ Campaign Management: BTL/ATL campaigns, including outdoor, TVC, and radio
Market Research & Analysis
Regional Market Expansion: Suppart in planning and implementing brand guidelines across MENA
POSM & Corporate Marketing: Oversee POSM creation and execution, and develop carporate marketing materials.
Event Management: Manage events from planning through exceution.

Product Launches: Execute 360-degree product launches, including national promotions, gifts, draws and offers.
Training
& Supervision: Conduct product and promoters training, ensuring brand consistency and effectiveness.
Procurement & Supplicr Management: Evaluate suppliers and manage procurement to ensure quality and cost-cffectivencss.
+ Manage relationships with external agencies for creative, media, and promotional needs.

« Brand & Product Building: Play a key role in brand building and introducing new products to the market.

+ Client Engagement: Managed brewery tours, tastings, product training, and food pas ng events.
+ Order
& Client Management: Handled daily client orders, pursued new clients, and managed the Dolphin system.
+ Procurement: Coordinated procurement
+ Event Management: Organized and exceuted events to support brand and product initiatives.
+ Brand Repositioning: Led the repositioning of the brand to align with market trends
+ Sales Expansion: Launched products in new markets
+ Agency Collaboration: Worked closely with agencies for marketing campaigns and promotional activities.
+ Digital Management: Managed the website backend and social media channels.
+ Demand planning: Planned and forecasted demand to optimize stock levels and meet production requirements,
+ Operations Support: Coordinated deliveries and managed operations

Sales Outreach: Conducted cold calling to generate leads and convert prospects into clients.
Order Management: Processed client orders and created new client profiles in the system.
Product Training: Provided clients (Pharmacists) with product training to enhance their understanding and usage.
Administrative Support: Managed invoicing and stock levels on Oracle.

Event Management: Assisted in organizing high-end events, showcasing luxury vehicles.
Showroom Display: Supported the showroom team in arranging product displays.
Client Engagement: Managed client lists and conducted follow-up calls to maintain relationships.
Campaign Support: Assisted in the preparation of outdoor campaigns and managed Q4 marketing budgets.