Lee Dick Skink

Designed, developed, and maintained responsive, scalable, and high‑performance web applications,
business websites, and e‑commerce platforms using
HTML5, CSS3, JavaScript, WordPress, Shopify, PHP, and MySQL, ensuring cross‑browser
compatibility and mobile responsiveness.
Engineered and customized website functionality, themes, plugins, and user interfaces to deliver
business‑specific solutions, improve usability, and enhance the overall customer experience.
Collaborated with cross‑functional teams, including marketing, sales, designers, and business
stakeholders, to gather requirements, translate business objectives into technical solutions, and deliver
projects on schedule using Agile development practices.
Optimized front‑end performance through
code optimization, image compression, caching strategies, lazy loading, responsive design, and technic
, resulting in a 37% increase in organic website traffic and significantly improved Core Web Vitals.
Built and enhanced secure e‑commerce functionality, including product catalogs, shopping carts,
checkout workflows, payment gateway integrations, and inventory management, contributing to a
33% increase in online sales and improved conversion rates.
Integrated third‑party APIs, analytics platforms, marketing tools, and business applications to automate
workflows, improve data accuracy, and enhance website functionality.
Performed comprehensive
debugging, troubleshooting, testing, maintenance, security patching, and feature enhancements
to ensure application stability, reliability, and optimal performance across production environments.
Leveraged Google Analytics, Google Search Console, and SEO best practices to analyze user behavior,
monitor website performance, identify optimization opportunities, and implement data‑driven
improvements that increased user engagement and customer retention.
Managed website deployments, backups, updates, and ongoing technical support while ensuring high
availability, security compliance, and minimal production downtime.
Utilized Git/GitHub for version control, collaborated within Agile teams, participated in code reviews,
and maintained clean, modular, and maintainable code following software engineering best practices.
Continuously evaluated emerging web technologies, AI‑assisted development tools, and modern
development frameworks to improve development efficiency, website performance, and overall
software quality.

«Designed, developed, and maintainedenterprise-
grade web and mobile applicationssupporting
CRM, Human Resources (HR), Inventory Management, Learning Management Systems (LMS), Inspectio
delivering scalable software for the mining technology sector.
• Architected and implemented
full-stack applications using
Reactjs, Next s, React Native, Django, Python, JavaScript, PostgreSQL, MySQL, Redis, and RESTIul AP
ensuring high performance, scalability, and maintainabily.
«Guilt responsive Next s dashboards
and React Native mobile applications
that provided real-time KPI
reporting, operational analytics, and business intelligence, improving decision-making and field
workorce productivity
«Designed and optimized
RESTHul APIs, backend services, and database schemas
to support secure,
reliable, and efficient communication between
web applications, mobile platforms, loT devices, and
third-party systems.
• Developed scalableloT data processing pipelinesusingMQTT, Redis, Django, and PLC telemetry,
enabling real-time device communication, event-driven processing, monitoring, and operational
visibility across industrial environments.
«Integrated enterprise platforms including Xero, ClickUp, Slack, Telegram, and other third-party APIs
automating business workflows, streamlining operations, and reducing
manual administrative
processes.
«Engineered automated PDF report generation servicesthat transformed ive operational
data nto
professional reports for business stakeholders, improving reporting accuracy and reducing turaround

« Containerized backend services singDocker and implemented CI/CD pipelines to automate
application builds, testing, deployment, and release management, significantly improving deployment
reliability and development efficiency.
« Optimized application performance through
auery optimization, caching strategies, asynchronous processing, code refactoring, and performance r
delivering highly responsive and scalable enterprise applications.
« Collaborated within Agle/Serum teams alongside software engineers, UI/UX designers, Q4 engineers
product owners, and business stakeholders to gather requirements, estimate work, participate in sprint
planning, and deliver high-quality software solutions.
«Maintained high code quality through
Git version control, pull requests, code reviews, debugging, testing, documentation, and adherence to
ensuring secure, maintainable, and production-ready applications.
© Participated in the complete Software Development Life Cycle (DLC) including requirements
analysis system design, development, testing, deployment, monitoring, maintenance, and continuous
feature enhancement.

«Supported
the development and maintenance
of responsive ful-stack web applications using
React
js, JavaScript, HTMLS, C553, Node js, Express
js, MySQL, and MongoDB
«Built reusable frontend components
and responsive user interfaces, improving usability, consistency,
and cross-browser compatibility across web applications.
«Assisted with backend development
by creating and updatiniRESTIul
API endpoints, implementing
server-side logic, validating use input, and supporting secure data exchange between frontend and
backend systems
= Worked
with MySQL and MongoDB databases to store, retrieve, update, and manage application data
while supporting
database queries, schema changes, and data validation.
«Integrated internal and third-party APIs and usecPostman
to test endpoints, troubleshoot request and
response sues, and verify application functionality.
« Collaborated with senior developers and project team members duringAgile/Scrum sprints,
particpatingin
daily stand-ups, sprint planning, task estimation, and progress reviews.
«Used Git and GitHub
for source control, branch management, pul requests, and collaborative
development
while following established coding standards
• Identified and resolved software defects through debugging, functional testing, and code review
support, contributing
to application stability and performance.
«Assisted in documenting features, API, technical processes, and bug fixes to improve knowledge
sharing and support future development
«Gained practical experience across the Software Development Life Cycle, including requirements
analysis, development, testing, deployment support, maintenance, and continuous improvement.

«Managed and optimized
CPA (Cost-Per-Acquisition) flit marketing campaigns across multiple:
verticals
using the MaxBounty performance marketing platform, driving customer acquisition through
data-driven campaign optimization.
«Planned, launched, and managed paid advertising campaigns across
native advertising, search, social media, and display networks, continuously optimizing traffic
quality, conversion rates, and return on investment (ROI)
«implemented
and managed
conversion tracking, campaign attribution, tracking pixels, UTM parameters, and postback URLSo.
ensure accurate performance measurement and reporting.
© Performed continuous AJB testingaof landing pages, creatives, headlines, calls to-action, and traffic
sources leveraging statistical performance data to improve campaign profitability and conversion
rates,
• utilized
Google Analytics, Google Tag Manager, campaign tracking platforms, and performance dashboards
to analyze user behavior, monitor KPis, identify optimization opportunities, and support data-driven
decision-making.
«Monitored key performance
metrics including
CTR, CPC, CPM, CPA, EPC, Conversion Rate (CVR), ROI, and ROAS implementing optimization
strategies to maximize campaign performance
and profitabily.
« Collaborated with affiate managers, advertisers, and traffic partners to identify high-performing offers,
ensure campaign compliance, and optimize trafic allocation based on business objectives
«Conducted market research, competitor analysis, audience segmentation, and keyword research to
identity profitable niches, emerging trends, and new campaign opportunities.
Applied analytical problem-solving
skis to investigate campaign performance, identify bottlenecks,
troubleshoot tracking issues, and implement scalable optimization strategies.
• Maintained detailed campaign documentation, performance reports, and forecasting models while
utilizing Microsoft Excel, Google Sheets, and data visualization techniquesto present actionable
business insights.
• Leveraged automation tools, A-assisted workflows, and digital marketing technologies to improve
campaign management efficiency, reduce manual processes, and support rapid experimentation across
multiple campaigns.
« Demonstrated strong stakeholder communication, project management, and performance
optimization
skill while managing multiple campaigns in fast-paced, results-oriented environment