Leen Al Sebai, Regional CFO-Middle East

Leen Al Sebai

Regional CFO-Middle East

Reed Exhibitions

Location
United Arab Emirates - Abu Dhabi
Education
Master's degree, Business Administration
Experience
25 years, 3 Months

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Work Experience

Total years of experience :25 years, 3 Months

Regional CFO-Middle East at Reed Exhibitions
  • United Arab Emirates - Abu Dhabi
  • My current job since January 2014

- Manage the finance, IT, legal, HR and tax functions within 3 business units (Abu Dhabi, Dubai and Jeddah) being part of a listed company that operates under complex reporting procedures and tight rules and regulations
- Provide strategic support to senior management, a key player in formulating the company strategy providing analysis and recommendations to strategic thinking and direction, establishing functional objectives in line with organizational objectives
- Monitor and direct implementation of the strategic business plan across the whole portfolio of events that operates within different industries and several territories
- Monitor financial performance by measuring and analyzing results; initiating corrective actions; minimizing the impact of variances; identifying and mitigating key elements of the company’s risk profile
- Develop and enhance management reporting information and KPIs
- Develop the pricing strategy and create different pricing tools across the portfolio to maximise selling performance (value-led pricing)
- Lead the forecasting and annual budgeting processes and manage the capital requests of the different business units in line with Reed Group requirements
- Construct and monitor control systems, maintain appropriate insurance coverage, ensure that company complies with all legal, regulatory and tax requirements in different territories
- Construct financial modelling and financial valuation of potential M&As and track all acquisitions performance against pre agreed acquisition targets
- Implement the infrastructure of the Finance Department in other Middle East offices

Treasurer and Board member at Alliance Francaise (French Embassy)
  • United Arab Emirates - Abu Dhabi
  • June 2014 to August 2017

- Participate in drawing the company's strategy and overseeing proper implementation
- Vote on major managerial decisions and ensure decisions are in-line with the organization's mission
- Review of organizational and programming reports
- Oversight and adoption of annual budgets
- Monitor financial planning and financial reports
- Evaluate annually the performance of the organization in acheiving its mission

Finance and Administration Director at Alliance Francaise Abou Dabi/ French Embassy
  • United Arab Emirates - Abu Dhabi
  • December 2011 to December 2013

- Establish and implement financial procedures in line with organizational requirements
- Establish and prepare accurate and timely information for budget monitoring and progress reporting of program funds and grants.
- Provide financial management advice on revisions of budgets, preparing
periodical forecasts and any changes needed
- Responsible for the development and implementation of standard costing structure and insure that all projects adhere to this standard.
- Responsible for the establishment of the project budgets and project control tools.
- Establish and implement administration and logistics procedures in line with
- organisational requirement
- Recruit and manage Finance/Administration staff in line with good organizational practice
- Administer HR policies
- Manage payroll and staff benefits including leave management and insurance covers
- Responsible for collating annual staff reviews and evaluations
- Ensure efficient provision of office services, upkeep of office and equipment and supply of office supplies

Business faculty at Higher Colleges of Technology
  • United Arab Emirates - Abu Dhabi
  • September 2003 to June 2010

-Preparing students in various business oriented career studies to contribute to the positive development of the country
-Developing the maximum potential in students by providing instruction and facilitating effective learning in line with course and program goals to meet the needs and aspirations of the students and the community
-Monitoring and reviewing courses and programs for relevance and identifying areas for improvement.
-Developing and utilizing varied learning resources to provide effective, innovative instruction, including activities, case studies, and study trips
-Ensuring that appropriate learning resources, aids and techniques are developed, utilized and regularly updated to assist student learning
-Monitoring student progress continuously through the use of assessments, projects, assignments, examinations and other appropriate evaluation instruments
-Building relationships with local industry to facilitate graduate employment and work experience placements

CPA instructor at AlMushrif Management Training
  • United Arab Emirates - Abu Dhabi
  • July 2002 to November 2003

-Lecturing in the fields of Financial Accounting and Reporting, Auditing, Business Law and Professional Responsibilities, Taxation, Accounting for Government and Not-For-Profit Organizations
-Assisting, guiding and supporting students, to increase the probability of students’ success in passing exams

Senior auditor at Ernst & Young Beirut
  • Lebanon - Beirut
  • July 1998 to December 2001

-Coordinating, supervising and conducting audit assignments, reviewing the efficiency and effectiveness of departmental operations, the adequacy of internal controls and verifying regulatory and contractual requirements
-Establishing audit objectives and developing audit programs, including time estimates, plan of work and steps necessary to collect data and document findings
-Preparing financial statements in accordance with International Accounting standards
-Developing several accounting manuals assessing the soundness of existing accounting applications and operating controls and presenting recommendations and suggestions to help management operate its business more effectively and efficiently
-Major clients include: Banque Libanaise pour le Commerce, Financial Funds Advisors, TMI (Advertising), Hala rent a Car, Ecole des Saints-Coeur, Seament Holding

Senior accountant at Monla Hospital
  • Lebanon - Tripoli
  • February 1997 to July 1998

-Providing financial support to management by preparing monthly financial statements, cash flow projects, and other special reports.
-Assisting in preparing year-end account analyses; adjusting entries, lead sheets and any other items necessary for the annual audit
-Responsible for the completion and maintenance of general ledgers and the account reconciliation’s of all accounts.
-Restructuring the collection department and introducing systematic procedures to follow up on Accounts Receivables.
-Introducing and implementing policies and procedures related to year-end stock counts.

Education

Master's degree, Business Administration
  • at Ecole Superieure des Affaires
  • June 2002
Diploma, Certified Public Accountant
  • at California State Board of Accountancy
  • November 1999

CPA

Bachelor's degree, Business Administration
  • at American University of Beirut
  • June 1996

Specialties & Skills

Computer
Interpersonal
Planning and organizational
Communication
Analytical and research
Multicultural sensitivity and awareness
Budgeting
Performance Monitoring
Corporate Governance
Risk Management
Financial Planning and Analysis

Languages

Arabic
Expert
French
Expert
English
Expert

Hobbies

  • Music, Tennis, Travelling