Leila Naguib, Consumer Care and Communications Specialist

Leila Naguib

Consumer Care and Communications Specialist

Mars

Location
United Arab Emirates - Dubai
Education
Diploma, Marketing
Experience
11 years, 8 Months

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Work Experience

Total years of experience :11 years, 8 Months

Consumer Care and Communications Specialist at Mars
  • United Arab Emirates - Dubai
  • My current job since April 2015

- Develop engaging internal communications through internal campaigns, platforms, team building events and written stories to inform and inspire Associates
- Develop and implement consumer care procedures across GCC & NAL regions
- Respond to consumer enquiries & complaints and report the consumers’ voice to the business
- Support the External Affairs Manager on different communications, events and issues

Corporate Affairs Coordinator at Mars
  • Egypt - Cairo
  • June 2013 to March 2015

- Developed engaging internal communications including written stories, corporate communication and presentations, All Associates’ Day event, family event, and internal campaigns…etc.
- Championed corporate social responsibility (CSR) events to positively impact the community through the Mars Volunteer Program & the Mars Ambassador program
- Maintained the corporate culture by keeping the Mars principles alive through the principles into action activation
- Supported in mega public relations events, such as the Twix Factory Ground Breaking Event

Brand Building & Customer Development Assistant at Unilever
  • Egypt - Cairo
  • October 2012 to June 2013

- Analyzed retail audit results, sales reports, and financial results
- Assisted in the planning and logistics of trainings and events to implement the capability building agenda
- Participated in different trainings; including shopper and customer insights

Education

Diploma, Marketing
  • at RITI
  • December 2014

Coursework included: Principles of Marketing, Marketing Strategy, Marketing Research, Integrated Marketing Communication, Cyber Marketing, Customer Relationship Management

Bachelor's degree, Political Science, Honors Program
  • at The American University in Cairo (AUC)
  • June 2012

- Specialization: Public and International Law - Double Minor: Business Administration and Psychology

Diploma, Social Psychology, and Linguistic Anthropology
  • at University of California Irvine
  • July 2011

Summer Semester

High school or equivalent, Math
  • at Dar-El-Tarbiah school
  • July 2008

Specialties & Skills

Training
Marketing
Communications
Community Development
Research
Research skills using interviews, questionnaires and online resources
Video editing on Sony Vegas and Windows Movie Maker
Microsoft Applications (Word, Excel and PowerPoint)

Languages

Arabic
Expert
English
Expert

Hobbies

  • Delegate, Cairo International Model United Nations, European Union/African Union, AUC
    - Researched and debated political and economic global issues related to neo colonialism and labor migration
  • Guest, “Inside the Middle East” Television Program, CNN
    - Selected to represent AUC in a CNN program on sociopolitical issues in the Middle East
  • Peer Career Leader, Career Advising and Placement Services, AUC
    - Spearheaded the marketing communication project and led a team of 6 members to design a marketing campaign. - Developed several videos and articles to raise awareness about career services. - Initiated contacts with NGOs which provided 15 career opportunities to students
  • Volunteer, The Young Women’s Christian Association (YWCA)
    - Directed and organized different youth camps and events, while working with 20 team mates, on hygiene, political awareness, education, psychological and social problems - Identified and coached potential leaders to empower the girls to help in their community - Moderated group counseling and self-development sessions - Fundraised an amount of LE10,000 for one of the events
  • Tennis Trainer, Katameya Heights
    - Coached tennis to children and beginners and trained them on the basics of the sport
  • Field Interviewer, McKinsey and Company
    - Interviewed a sample of 50 people on the consumption of USB modems and different phone operators on a part-time basis
  • Intern, Feminist Collective, Lebanon
    - Researched and interviewed different organizations and individuals about key gender related issues
  • Media Intern, Family Justice Project, USAID contractor Management for Sciences and Development (MSD)
    - Drafted the content and design of a booklet containing instructions and addresses of mediation and legal aid offices in Egypt - Organized and budgeted a 3 day training for the Child Helpline including coordination with speakers and the Ministry of Family and Population - Prepared, with the media department, an advertisement campaign against domestic violence