Lena Ibrahim Ibrahim

promote MRFs research, education, and advocacy initiatives.
Coordinating of cross-functional collaboration with program
teams, external vendors, and stakeholders to support
fundraising, awareness campaigns, national events and digital
campaigns.
Managing content creation including designing marketing
materials, program invitations, event signage, and social media
graphics, ensuring brand consistency and compelling
messaging.

strategies, increasing
Managed the execution of CTAMs virtual and in-person
events, including the Innovation Showcase, CTAM Think, Digital
Guide, and webinars, ensuring member engagement.
Strengthened relationships with industry leaders (HBO,
Paramount, NBCU, Disney) to boost member value and
collaboration.
Developing digital content and marketing materials for CTAM
association events and weekly website content.
Tracked marketing KPIs, leveraging GA4 analytics to report on
social media trends and website performance.

Implementing social media, website, and event strategies for
digital and printed content.