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Liaqat Ali Chohan, CEO

Liaqat Ali Chohan

CEO·IFFCO UAE

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 36 years, 3 months

CEO

November 2011 - Present

IFFCO UAE

Dubai, United Arab Emirates

November 2011 - Present

• A successful career of over 20 years, with leading FMCG multinational companies including Unilever Best foods Pakistan, Haleeb foods Pakistan and IFFCO UAE.
• Proven track record of success in delivering unprecedented sales and profit growth, turning around stagnant businesses, building new brands from scratch, setting-up distribution infrastructure, instituting continuous improvement in operations and building teams with winning attitude.
• Hands on experience of Operations, brand management, sales and distribution.
• Seasoned business professional to lead, motivate and develop people with diverse cultural background
Company industry:
FMCG
Job role:
Management

Chief Operating Officer

November 2009 - October 2011

IFFCO group UAE - Culinary and beverages business

Dubai, United Arab Emirates

November 2009 - October 2011

Chief Operating Officer - Dubai, UAE 11/2009 to 10/2011
(Mayonnaise, Sauces, Beverages)
Company industry:
FMCG
Job role:
Management

Director Sales and Marketing

April 2009 - November 2009

Innovative Biscuits Ltd

Lahore, Pakistan

April 2009 - November 2009

Director Sales and Marketing - Innovative Biscuits Ltd. Lahore - Pakistan 04/2009 to 11/2009
Company industry:
FMCG
Job role:
Sales

General Manager - Marketing

October 2003 - March 2009

Haleeb Foods Ltd

Lahore, Pakistan

October 2003 - March 2009

General Manager - Marketing 10/2003-03/2009
Haleeb Foods Ltd., 135 Feroz Pur Road, Lahore (Dairy food and beverage company)
Company industry:
FMCG
Job role:
Marketing and PR

Brand mangement to Marketing Manager to General Sales Manager

March 1990 - September 2003

Unilever Best Foods Ltd Lahore

Lahore, Pakistan

March 1990 - September 2003

Rafhan Best Foods Ltd Lahore - Pakistan
Marketing Manager 1996 to 2000
Company industry:
FMCG
Job role:
Marketing and PR

Education

Quad-e-Azam University

March 1990

March 1990

Master's degree, Marketing

Pakistan

Liaqat Ali Chohan, B.Sc., M.B.A. Building 199, apartment 06, Discovery Garden Dubai UAE ◆ ◆ +971 55 4715861 Senior Executive Sales & Marketing ◆ Brand Management ◆ Operations ◆ FMCG - Food & Beverage

Skills

P&L Management
Expert
P&L Management
Expert
operations
Expert
operations
Expert
Innovation Management
Expert
Innovation Management
Expert
Sales and Distribution
Expert
Sales and Distribution
Expert
AND MARKETING
AND MARKETING
FOCUS
Expert
FOCUS
Expert
INCREASE
INCREASE
MARKETING
Expert
MARKETING
Expert
MILLION
MILLION
PRODUCT MANAGEMENT
PRODUCT MANAGEMENT
PRODUCT MANAGER
PRODUCT MANAGER
RETAIL
RETAIL
SALES
Expert
SALES
Expert
Sales and Distribution
Expert
Sales and Distribution
Expert
Innovation Management
Expert
Innovation Management
Expert
operations
Expert
operations
Expert
P&L Management
Expert
P&L Management
Expert

Languages

English
Expert

Training and Certifications

Training
brand management
brand management from brussles
Jul 1999