lilian Zachary

Developing and executing comprehensive digital marketing strategies aligned with business
growth objectives
Planning, managing, and optimizing paid ad campaigns across Google Ads, Facebook Ads, and
Instagram Ads to drive leads and conversions
Creating high-performing digital content, including social media graphics, ad creatives, and
promotional materials
Managing content calendars, scheduling, and publishing across multiple digital platforms
Overseeing company social media platforms (Facebook, Instagram, LinkedIn, WhatsApp
Business) and handling customer engagement remotely
Implementing SEO best practices to improve website visibility, organic traffic, and user
experience
Updating and managing website content using WordPress, ensuring accuracy and visual
appeal
Tracking campaign performance using Google Analytics and ad platform insights
Preparing performance reports with actionable insights and optimization recommendations
Executing email marketing campaigns, including newsletters, promotions, and customer
updates
Conducting market and competitor research to refine marketing strategies

Designed high-converting daily social media adverts to promote natural stone products,
interior finishes, and architectural solutions
Planned, managed, and scheduled content across Facebook, Instagram, TikTok, and YouTube
to grow brand visibility and engagement
Managed and grew the companys YouTube channel to 50, 000+ subscribers through
consistent content strategy, visual optimization, and performance tracking
Created compelling YouTube thumbnails that significantly improved click-through rates and
video visibility
Optimized video titles, descriptions, and visual assets to increase reach and audience
retention
Developed visually consistent branding materials, including showroom price tags,
promotional print assets, and marketing collateral
Updated and managed website content to enhance visual appeal, accuracy, and user
experience
Collaborated with sales and marketing teams to align content and design with business goals
and campaigns
Maintained brand consistency across all digital and print platforms
Analyzed content and engagement metrics to refine design and content strategies
Managed multiple creative and marketing projects simultaneously while meeting tight
deadlines

Managed multiple client accounts across different industries, delivering end-to-end social
media and digital marketing support
Designed high-performing digital adverts, branded graphics, and promotional materials
tailored to each client’s brand identity and target audience
Planned, created, and scheduled social media content across Facebook, Instagram, and
TikTok for various companies
Acted as the primary point of contact for client social media accounts, responding to
inquiries, comments, and direct messages professionally and promptly
Developed, designed, and maintained front-end WordPress websites, ensuring modern,
responsive, and user-friendly layouts
Managed website content updates, visual optimization, and basic SEO implementation
Monitored social media and website analytics to evaluate performance and optimize content
strategy
Implemented targeted marketing strategies that resulted in a 34% increase in social media
shares and a 27% increase in website traffic
Balanced multiple projects simultaneously while meeting tight agency deadlines
Collaborated with internal teams to align client objectives with creative and marketing
execution