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Lily Tran, Product Manager

Lily Tran

Product Manager·Difisoft

Saudi Arabia

Bachelor's degree, Chinese Language

Work experience

Total years of experience: 9 years, 11 months

Product Manager

March 2019 - Present

Difisoft

Ho Chi Minh City, Vietnam Remote

March 2019 - Present

Fintech vendor building trading platforms for securities firms; managed concurrent client engagements across thefull
product lifecycle.
• Delivered Mobile and Web Trading Systems (MTS/WTS) from requirements analysis through go-live for securities
firms: Shinhan, Mirae Asset, KB Vietnam, KB Korea, NH Vietnam, KIS Vietnam, BSC, and Vietcap.
• Paave (retail trading app): partnered with engineering, design, and business stakeholders to define requirements
and prioritize the roadmap, improving user retention by 10%; product recognized among VUSTAs Top 10 Gold
Quality Products of the Year.
• Shinhan Securities MTS: led end-to-end delivery, aligning business, development, QA; reduced defect rate by 10%
while shipping releases on schedule.
• Owned scope, timelines, risk management, testing, and release planning across multiple concurrent client
workstreams under Agile/Scrum, running sprint planning, backlog grooming, and release cycles.
• Translated business needs into functional specifications, user stories, wireframes, and process flows adopted
directly by development teams, accelerating time-to-market.
• Conducted market research, customer analysis, and competitor benchmarking to identify unmet user needs and
shape product direction.

Company industry:
Financial Services

Project Assistant

January 2017 - January 2019

LOTTE Data Communication

Hanoi, Vietnam

January 2017 - January 2019

Credit card systemimplementationfor Woori Bank.
• Coordinated communication between client, vendor, and internal delivery teams to keep scope, timeline, and
delivery aligned across organizations.

Company industry:
IT Services

Market Research Analyst, International Business Team

January 2016 - June 2016

AON Financial Group

Seoul, Korea (South)

January 2016 - June 2016

• Conducted international market research and investment-opportunity analysis: market potential, customer
behavior, competitive landscape, regulatory factors.
• Prepared strategic recommendations that informed market-entry decisions.

Company industry:
Financial Services

Education

Hanoi University of Business and Technology

June 2013

June 2013

Bachelor's degree, Chinese Language

Vietnam

Skills

COMPLIANCE TESTING
Intermediate
COMPLIANCE TESTING
Intermediate
ENGINEERING ANALYSIS
Intermediate
ENGINEERING ANALYSIS
Intermediate
CUSTOMER RETENTION
Intermediate
CUSTOMER RETENTION
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
PROJECT RISK MANAGEMENT
Intermediate
PROJECT RISK MANAGEMENT
Intermediate
REQUIREMENTS ANALYSIS
Intermediate
REQUIREMENTS ANALYSIS
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
SECURITIES TRADING
Intermediate
SECURITIES TRADING
Intermediate
TIMELINES
Intermediate
TIMELINES
Intermediate

Languages

Vietnamese

Native Speaker

English

Expert

Korean

Intermediate

Training and Certifications

Certifications
Korean Language Program