Global Marketing Director
PepsiCo
مجموع سنوات الخبرة :17 years, 8 أشهر
Responsible for leading the strategy and operating plan for Gatorade Globally focusing on
key regions such as APAC, LATAM, MENA and ESSA that includes Consumer
Engagement, GTM Strategy, Innovation, Sports Marketing, and Formative Experiences
• Developed a new 2019 planning process and Gatorade communication strategy that resulted
in stronger collaboration Globally and increased content being developed within the same
A&M budget
• Supported the Eastern Europe team to re-launch Gatorade in Czech Republic resulting in
year on year growth of 70%
• Developed the Global Football Sports Marketing Strategy identifying key athletes, clubs
and leagues to partner with resulting in additional assets signed and more streamlined
efforts across the regions resulting in millions in savings
• Led the development of the first ever Global Gatorade football campaign that launched
across over 40 markets and included top talent such as Messi, Suarez and Gabriel Jesus.
This included TVCs, digital content, social media content, PR, retail and on-pack designs.
Responsible for leading the Potato Chips segment across Middle East and North Africa
Responsible for and achieved double digit growth of our non-carbonated portfolio:
Gatorade, Aquafina,
Developed the annual marketing plan and set KPI’s according to regional/global targets for
the Cheese category across Middle East and Africa
• Delivered growth opportunities for the brands through new product development and
market research to expand certain categories resulting in +6% share
• Led the development of the regional media strategy for the brands and created and
implemented the regional trade-marketing strategy resulting in savings of over $1MM
• Initiated and successfully implemented a brand re-design project across all categories and
all markets by working closely with remote agencies and our regional headquarters team
that helped improve KPI metrics
Achieved double digit growth for multi-million dollar brands and set the strategy for the
Premium Bite size segment
• Generated and delivered the yearly activity plan and achieved NS growth targets along with
increasing the market share of the Premium Bite size segment
• Achieved record market share for Galaxy Jewels during the Ramadan season by developing
and launching one of the most successful seasonal ranges
• Initiated and analysed extensive market research on general consumer trends and product
quality, allowing improved strategic planning and evaluation
Looked after multiple brands such as Bounty, Maltesers and
Provided financial analysis and P&L summary for business activity review process to
support marketing activities
• Provided brand profitability analysis on a periodic basis highlighting variances vs. plan
• Managed A&P spend - improved tracking and budgetary control process
• Streamlined pricing data of all markets between excel and
Honors 2:1
A Student