Lina Shadid

• Manage client portfolios across multiple industries (F&B, Fitness,
Fashion, Retail, Automotive, Health, Home & Living, Entertainment).

Responsible for developing, implementing and executing strategic marketing plans for all services provided in order to attract potential customers and retain existing ones and increase awareness of the name of clinic

• Develop and implement comprehensive marketing strategies aligned
with business goals.
• Lead campaign planning, execution, and performance analysis
across digital and offline channels.
• Manage content creation, brand positioning, and storytelling to
strengthen market presence.

• Deploy successful marketing campaigns and own their
implementation from ideation to execution.
• Develop strategies and tactics to get the word out about our company
and drive qualified traffic to our front door.
• Boosted brand awareness and generated leads while managing
internal and external marketing campaigns and programs.
• Experiment with a variety of organic and paid acquisition channels
like content creation, content curation, event management, publicity,
social media, lead generation campaigns, copywriting, performance
analysis.
• Manage all digital marketing channels.
• Transformed corporate website and social media platforms to better
engage customers and promote sales.
• Oversee and approve marketing material, from website banners to
hard copy brochures and case studies.
• Managed marketing budget and associated P&L to develop and
execute marketing strategies, budgets, and sales plans for business
segments.
• Reviewing current marketing campaigns for weaknesses and
developing solutions within budget constraints.
• Leadership skills to motivate team members.

•Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Build digital marketing roadmap
• Design and implement Clients digital strategies within budget requirements
• Manage all digital marketing channels (e.g., website, emails and social media) to ensure brand consistency
• Implementing digital marketing campaigns
• Implementing online lead generation activities
• Plan and direct marketing campaigns
• Allocate marketing investments
• Identify trends and insights
• Optimize content for the website and social media platforms
• Measure ROI and KPIs and prepare budget
• Provide reports on a regular basis
• Monitor competition and provide ideas to stand out

Experienced in sales planning, marketing strategies and advertising development over a seven-year career. Proficient in growing categories, managing inventory and tracking results to optimize campaigns. Creative, forward-thinking and profit-minded.

brands ( Chicco, pic, thermos, italbaby, dexsil, pasito a pasito)

• Capitalized on industry and marketplace trends to strategize
marketing solutions and enhance business operations.
• Boosted brand awareness and generated leads while managing
internal and external marketing campaigns and programs.
• Assessed marketing copy, art comps and final designs and
compared with established specifications.
• Transformed corporate website and social media platforms to better
engage customers and promote sales.
• Managed marketing budget and associated P&L to develop and
execute marketing strategies, budgets, and sales plans for business
segments.
• Organized contacts and orchestrated innovative marketing
campaigns to boost awareness, engagement and sales.
• Developed consumer-tailored print marketing materials for targeted
distribution.
• Briefed senior executives on monthly projections, product launches
and other marketing plans.
• Designed, implemented and enhanced national marketing initiatives
to maximize outreach and product sales.

• Planned, implemented and tracked sales and marketing strategies to
promote brand products.
• Conceptualized brand identity and developed unique accompanying
graphic style and tone for use in communications.
• Coordinated innovative strategies to accomplish marketing objectives
and boost long-term profitability.
• Organized and delivered training sessions for new product content
and technological advancements.
• Incorporated product changes into marketing messages to drive
customer engagement and maximize profits.
• Motivated team members to continuous improvement in promoting
and selling target products.