Regional Senior Sales Manager
Starwood Hotels & Resorts
Total years of experience :18 years, 7 Months
February 2013 - Present
Starwood Hotels & Resorts Egypt
Regional Senior Sales Manager Corporate Groups Sales
Duties and Responsibilities:
Working closely with the Director of Group sales, to achieve both personal revenue goals and the budgeted goals of the property.
Manage a pre-determined number of key accounts/key prospects and other active accounts to ensure maximum yield in line with budgetary objectives.
Maintain valid call objectives and relevant action plans for each key account/key prospect and ensure all follow up is executed in a timely manner.
Proactively prospecting new accounts and following the sales process through to convert into 'producing' accounts.
Take personal responsibility to ensure standards are maintained and that the system is utilized to its full capacity.
Maintain up-to-date activity and rate information for each account.
Attending any trade fairs as a representative of the Starwood Hotels, ensuring that’s the quality image of the organization is portrayed and that every opportunity is taken to promote our Hotels.
Generate accurate and dependable daily, weekly, monthly and long-term forecasts and statistical reports for upper management when required.
Communicating client requirements in a timely and accurate manner to all internal departments as required, ensuring delivery of superior guest service.
Generate accurate and dependable daily, weekly, monthly and long-term forecasts and statistical reports for upper management when required.
Ensuring accurate follow up and communication both internally to reservations and accounting departments and confirmation to client.
Participating in the annual sales planning process as a support for the Director of corporate sales Egypt and taking the responsibility for Making the target of the room nights & room revenue for the sales team and following up their achievements on a weekly basis.
Ensure both self and team are building and growing relationships with customers so that assigned revenue goals and customer loyalty expectations are met. Includes assembling of semi-monthly forecast, goal setting, account plan development, business reviews, etc.
Creating a new revenue pipes such as seminars, meetings, outside catering and any other activity can generate profit to the hotel also to be always leading the corporate market.
March 2012 - February 2013
Senior Sales Manager, Sheraton Dreamland 6th of October
Duties and Responsibilities:
Take responsibility for the total revenue, cross-division coordination and account growth from teams managed accounts. Includes efforts on New Business Development.
Ensure that the account strategies developed drive revenue to Starwood and result in measurable share shift.
Execute specific projects assigned and/or identified through the Starwood Strategic Sales Plan.
Establish excellent and effective working relationships with all internal stakeholders, striving for cohesive collaboration.
Maintain efficient daily operations of office and general administrative tasks. Includes working and overseeing leadership with coordinators.
Ensure all working procedures are performed according to departmental and corporate requirements and standards.
Keep informed of the hotel organization, its structure and officers, including its activities and sales promotions.
Regularly plans & creating the packages, promotions and programs in order to attract more business and to keep the high loyalty between us and our customers.
Making the target of the room nights & room revenue for the junior sales executives and following up their achievements on a weekly basis also joining them whenever they needs at their sales calls to give them the full support also to increase the trust & the loyalty between our hotel and our customers.
September 2011 - March 2011 Sales Manager, Sheraton Dreamland 6 October
Duties and Responsibilities:
Ensure guest services and products are delivered according to the standard to meet and exceed guest expectations. To achieve departmental goals, in terms of guest satisfaction， financial targets, associates training and high associate morale.
Solicit new and existing accounts to exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication.
Prepare correspondence to customers, internal booking reports and account management.
Participate in daily business review meeting, pre-convention meetings, training and other sales-related meetings as required.
Work with other departments within the hotel to provide quality service to customers.
Attend trade shows, community events and industry meetings.
Develop/maintain knowledge of market trends, competition and customers.
Feb 2011 -Sep 2011 Assistant Sales Manager, Sheraton Dreamland 6 October
Duties and Responsibilities:
Manage local & international/key prospects and other active Corporate & MICE accounts to ensure maximum yield in line with budgetary objectives. Maintain valid call objectives and relevant action plans for each key account/key prospect and ensure all follow up is executed in a timely manner.
Proactively prospecting new accounts focusing on the Corporate & MICE segment, and following the sales process through to convert into 'producing' accounts.
Take personal responsibility to ensure that Opera standards are maintained and that the system is utilized to its full capacity in a timely and accurate manner.
Compile and execute quarterly sales action plans as agreed with Director of Sales. Communicate any obstacles to completing action plans to Director of Sales.
Developing local/international data base (Opera)
Produce a report on a weekly basis with action plan for targeted accounts to be communicated to the DOS.
Coordination of VIP Site inspection on behalf of the Sales Team
Travel Calendar participation: Sales trips support and Administration for sales team/ Data bases administration
August 2010 - Feb 2011 Assistant Sales Manager, Novotel 6 October
Duties and Responsibilities:
Develops strong rapport and builds business relationship with local customer base through sales and customer interviews.
Responsible in achieving the room and catering sales objectives of his/her markets and business segments.
Represents and promotes the hotel by maintaining constant contact with the market and the customer base of his/her responsibility through Customer Relationship Management.
Supervises subordinates to ensure all daily tasks are completed in a timely fashion.
Maintains and updates sales records manually and electronically as required
August 2009 - August 2010 Reservation Manager, Novotel 6 October
Duties and Responsibilities:
Maximizing hotel revenue through revenue management, inventory control, market segment pricing, statistical analysis and demand stimulating initiatives to increase the hotel's RevPAR and RevPAR Index.
Analysis of room performance, booking patterns and market trends for current and future business and marketing promotions
Lead and manage the reservations team to achieve budgeted and forecasted Room Revenue, through the conversion of Reservation calls to sales, whilst delivering customer satisfaction. Maintain database accuracy in order to get return correct inventory and rates to market, segment the business property, and track the business to facilitate strategic analysis.
Provide and advise the sales and marketing team with analysis of key accounts both travel trade and corporate which will assist in creating a competitive pricing strategy.
Ensure that reservation staff work, according to corporate principles, standards and procedures for example: phone call handling procedures, handling of incoming and outgoing correspondence procedures, billing and special authorization procedures, housekeeping standard procedures, and employee personal hygiene, appearance and behavior standards.
Maintain tour, convention and reservation record files.
Replace the Front Office Manager and Duty Manager, when called upon.
June 2008 - August 2009 Reservation Manager, Swiss Inn 6 October
Duties and Responsibilities:
In charge of the reservation department, doing the daily reports such as weekly occupancy report, meal plan report and daily new reservations report.
Creating monthly reports such as top key accounts "corporate and travel" and the status of monthly sales targets.
Responsible for the hotel website sales processes including the rates, arrangement and calculating the corporate website discounts.
Handling guest complaints and supporting the link between the travel agencies and the hotel.
Preparing the rate packages on the system for corporate and travel businesses as well as creating the allotment according to contracted agreements and conditions
May 2007 - June 2008 Assistant Reservation Manager, Movenpick 6 Oct.
Duties and Responsibilities:
Assist in the managing and supervision of the reservation team, train new employees on the hotels reservation system, assist in problem solving issues, prepare reports, and contribute ideas for upcoming sales promotions.
I was also expected to keep updated on world current affairs, so that VIPs can be recognized and attended to, as expected from a 5 star hotel. I have often been called upon to take on the Night Manger duties when required
Process all incoming reservations received via rooming lists, mailed or in-house correspondence, housing bureau forms, or facsimiles. Mail confirmation and literature requests or reply via facsimile and administrative message when requested.
May 2006 - May 2007 Reservation Supervisor, Movenpick 6 Oct.
Duties and Responsibilities:
Responsible for liaison between the travel agencies and the needs of each client within the groups, such as personalized meal plans, and individual personal requirements.
The day-to-day activities which included the input and update of data into the hotels reservation system.
Creating monthly reports such as top key accounts "corporate and travel" and the status of monthly sales targets.
May 2005 - May 2006 Reservation Agent, Sheraton Royal Gardens
Duties and Responsibilities:
Constant execution of Sheraton standards and policies
Answer all incoming calls in an efficient manner, following the QTI and Interpose Shop Call Requirements
Process and respond to all emailed and faxed inquiries and reservations in an efficient manner
Assist Wholesale and Group Housing with rooming list input or modification, as needed
Compile and track monthly commission
File daily reservations and other correspondence
2005 University of Helwan, Cairo, graduated International Relations, B.A., Honors.