General Manager
PHILOLIFE LLC
Total years of experience :27 years, 2 Months
Accomplishments:
• Established the startup and built the company- from grassroots through to excellence.
• Authored forward-thinking revenue-generating strategic marketing plans that deliver results/ targets.
• Played a critical role in driving regional expansion and growth of the company.
• Built the Instagram page and boosted media presence to 1 million followers and reached over 30, 000, 000 impressions. Created a brand aesthetic and an engaged community.
Responsibilities:
• Developing effective course design using careful planning and structured thinking to scaffold learning to maximize trainees’ potential for success.
• Establishing the company vision, short- and long-term strategy, innovative plans & strategic direction that positions organizations for success.
• Providing strategic consulting services, leveraging the very best innovative experiences and data-led, insight-driven interventions to help clients crack the knottiest challenges and leave their business and people net better off.
• Set SMART business goals/objectives to achieve the company's future strategies.
Accomplishments:
• Expertise in delivering vision and value at the Board level, providing effective business partnering support to C-Suite Directors /senior management stakeholders through the provision of insightful analysis and action-oriented reporting to drive greater revenues and shareholder value.
• Efficaciously handled challenging responsibilities that are unique to the industry - managed surgeons complex demands, administered equipment purchase, resided in the Chief Operations Officer role, resolved client complaints, and achieved the annual budget while reporting to the GM/Board.
• Led Marketing Team Committee, addressed top-most challenges of positioning the business to deliver simultaneous top-line and bottom-line growth.
• Acted as a liaison between Executive Leadership Team and the Board, impacting the relationship which directly affects the company’s trajectory.
Responsibilities:
• Proffered direction, leadership, and oversight required to deliver excellent results and achieve all organizational goals.
• Established the Organization’s strategy in conjunction with the Board. Led implementation of the Organization’s long- and short-term plans following its strategy.
• Spearheaded crucial financial aspects, and ascertained optimal usage of all available resources to execute delivery as per the schedule and within authorized budgeted overheads.
• Bought unrivalled analytic horsepower and strategic thinking to business- identified and mitigated costs, resulting in increased bottom-line revenues.
• Monitored and managed risks. Provided unique insights to Boards and Executive Management as well as practical perspectives on managing principal risks of the Organization.
• Provided oversight, guidance and assurance over risks and internal controls, ensuring that there is a suitable framework to maintain a robust control environment.
• Functioned as a company ambassador, during meetings/communication with shareholders, employees, government authorities, stakeholders and the public.
• Managed extensive statutory requirements, ensured integrity/transparency in all public disclosures by the Organization
• In concert with the CEO/Chairman, thoughtfully designed board meeting agenda. Created a precedent and ensured that important, time-sensitive items are dealt promptly.
• Authorized to hire and terminate staff as necessary. Efficaciously built human capital capability, strong talent pools and leadership teams to drive growth, innovation, and continuous improvement.
Accomplishments:
• Provided thoughtful counsel for comprehensive portfolio management and financial planning based on meticulous analysis of unpredictable markets, evolving investment landscapes, estate planning, and clients’ long-term wealth goals.
Responsibilities:
• Leveraging extensive experience and finely-tuned financial skills to help UHNW clientele build their wealth and protect their legacy.
• Offered straightforward, prescient guidance for finance/money management and investments in volatile markets.
• Trusted Investment Advisor, developed and maintained a balanced, thriving portfolio that can weather volatile markets and continue growing long-term.
• Leadership - Organizational Behaviour specialist, introduced a more methodical approach to achieving business goals
Accomplishments:
• Head-hunted to lead commercial function for a start-up company, which is the region's most recognizable and valued business. Provided expert advice and guidance on commercial matters affecting the business.
• Instrumental in establishing Takaud’s wealth management arm, shouldered onus to achieve the unit revenue goals, client satisfaction levels and product delivery targets.
• Successfully developed 5 channels of distribution from scratch and created distribution ecosystem brilliance.
• Entrusted to serve as an esteemed Member for 7+ committees, provided expert/ strategic opinions and advice to support the Takaud goals.
• Appointed as Investment Committee Member, charged with structuring new investment concepts/products.
Responsibilities:
• Provided leadership in the continued development of best-in-class tailored pension plans, and expanded the employee savings plan offer and end-of-service benefits.
• Nurtured influential business relationships with Alliances - Banks, Asset Managers, and Insurance Companies.
• Crafted bespoke solutions to grow and protect wealth. Provided financial consultancy and direct investment savings plans to the retail market.
• Led promotion of savings plan and chaired several sales meetings for potential individual & corporate Investors.
• Owned the Communication and PR strategy development, and propagated Takaud’s vision to the Public. Appeared on multi-TV interviews including on matters of personal finance in UAE & Bahrain and wrote articles for newspapers.
National Bonds Corporation (NBC), Dubai (13 billion under management entity)
NBC is a Shariah-compliant company built on the foundations of Islamic investment principles. It offers an array of savings and investment solutions focused on wealth creation and preservation for its customers. Since inception, National Bonds has distributed over AED 2 Billion to its customers in the form of profit payout and prizes.
Accomplishments:
• Introduced the new initiative “IDIKHARI”, created and managed Dubai Government Employee Savings Program with DGHR for 42 Government Institutions to consolidate the financial security of all employees and their families.
• Superintended, mentored and coached a dynamic team of 6 Territory Managers, 3 Coordinators, and 40+ Advisors, capable of delivering transformational business results.
• Under my leadership, the WM division surpassed the target with total sales of AED 800, 000, 000.
• Managed the Employee Savings Program and posted 400% growth in the number of registered savers.
• Invited as a guest on various TV shows - 4 guest appearances on CNBC, 2 Alhurrah, 2 Sky News
• Subject matter expert proposed structured products which secured a million regular savers in 7 years.
• Conducted over 35 public seminars and published 5 articles on savings and retirement planning.
• Attained the Master Trainer Status
• Created two accredited Courses, Financial Planning, Financial Services Sales Mastery & Investment training.
• Achieved “Top Producer” recognition in the first year with take-home commissions of $220, 000.
• Built investment firm from scratch and established processes for life insurance solutions, investments and financial planning as well as estate planning.
• Five times Master Millionaire Award Sales Winner
• Winner of the T.O.P Prestigious Award for Managing Wealth Advisory Division Nation-Wide (Top Performing Team)
• Built a personal book of $40 Million (Full Trailers)
• Recorded a top take-home net commission of $400, 000
Bachelor of Commerce, International Business, University of Concordia, 2004
Diploma in Financial Planning, Financial Planning IQPF, 1999