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Lobna Abd Al-Aziz El Shinawy, Public Relation Assistant at the Chairman Office

Lobna Abd Al-Aziz El Shinawy

Public Relation Assistant at the Chairman Office ·GUC - German University in Cairo

Egypt

Bachelor's degree, Advertising & PR

Work experience

Total years of experience: 14 years, 1 months

Public Relation Assistant at the Chairman Office

January 2018 - Present

GUC - German University in Cairo

Cairo, Egypt

January 2018 - Present

A- Public Relation Assistant at the Chairman Office
• PR duties as assigned could include: press releases, managing media lists, press outreach.
• Assist in the preparation of regularly scheduled reports.
• Preparing documents for meetings and business trips.
• Presentation preparation
• Coordination between different departments
• Make research and create presentations as per the subject requested.
• Handling sensitive information in a confidential manner.
• Carry out administrative and documentation duties such as filing, typing, copying, binding, scanning etc.

B- Social Media Coordinator
• Proposes new ideas and concepts for social media content
• Daily review and follow up of GUC’s news and updates on Facebook and website.
• Updating and maintaining Web content.
• Researching audience preferences and discover current trends
• Reviewing engaging text, image and video content
• Live Coverage (Events, Activities & Visits)
• Contribute to the development of messaging strategies to increase awareness of the” CSR” - Corporate Social Responsibility - projects prepared by the University.

C- Events Organizer - As per the following Duties and Responsibilities:
• Handling event’s documentations.
• Handling correspondences with customers, companies and embassies and follow up
• Handling invitations distribution (Hard and soft copies) for the event “GUC - Grand Opening of Centers of Excellence”
• Responsible for guiding the Ambassadors of Ethiopia and Guinea in GUC - Grand Opening of Centers of Excellence Event ”
• Organizing guest’s distribution and seating order for the following events
- German delegation - at “the Four seasons Hotel
- Laying Cornerstone for GIU “German International University” at Egypt New Administrative Capital
• Follow up event related arrangements with the other departments
• Creating and organizing contact lists using Excel sheets
• Editing, reviewing and uploading Event news and related videos coverage on Facebook and GUC’s website.

Participating and Handling the following projects and Events:
• German and French Ambassadors to Cairo at GUC - Feb, 2020
• German University in Cairo hosts the African Media Delegation Representing 23 African Countries The visit comes in line with the strategy of the German University in Cairo and its new international applied sister GIU AS - Jan, 2020

• H.E Dr. Ashraf Soby, Minister of Youth & Sports - Visited GUC Campus - Nov. 2020

• GUC & GIUAS represent the German Education in Egypt in the “Global Forum for Higher Education and Scientific Research” (GFHS) from 4th till 6th of April, 2019 at AL MASA Royal Palace, New Administrative Capital and GUC is a golden sponsor.

Company industry:
Marketing
Job role:
Marketing and PR

Advertising Account Executive

May 2015 - Present

Depot Creative

Cairo, Egypt

May 2015 - Present

• Planning company events including tradeshows, entertainment
• Coordination with third party vendors to organize all aspects of events and conferences
• Responded to all customer queries issues and requests.
• Supervise on video and photo sessions
• Maintained business quality through extensive and consistent results tracking
• Developed lead database for effective tracking, reporting and analytics
• Prepare updated project status reports on a regular basis.

Company industry:
Marketing
Job role:
Marketing and PR

Marketing Executive

January 2012 - December 2014

Up2 MEDIA

Cairo, Egypt

January 2012 - December 2014

Working as marketing executive at UP2MEDIA Advertising Agency.
• Indoor/outdoor Promotional Activities
• Organizing Marketing Campaigns
• Presenting marketing ideas and Strategies
• Managing and driving marketing teams to achieve and exceed target goals

Company industry:
Advertising
Job role:
Marketing and PR

Education

Faculty of Mass Communication - Cairo University

May 2011

May 2011

Bachelor's degree, Advertising & PR

Egypt

Faculty of Mass Communication - Cairo University, Cairo, Egypt Bachelor's degree/higher diploma. Excellent with Honor Degree - October 2013 : Complete pre-master - April 2014 : Preparing masters

Skills

Marketing Mix
Expert
Marketing Mix
Expert
Advertising
Expert
Advertising
Expert
Mass Communication
Expert
Mass Communication
Expert
Online Communication
Expert
Online Communication
Expert
Public Relations
Expert
Public Relations
Expert
Amideast Scholarship - Employability Skills for Women - Skills 4 Success US Embassy Scholarship
Expert
Amideast Scholarship - Employability Skills for Women - Skills 4 Success US Embassy Scholarship
Expert
Microsoft office
Expert
Microsoft office
Expert
Public Relations
Expert
Public Relations
Expert
Mass Communication
Expert
Mass Communication
Expert
Advertising
Expert
Advertising
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Online Communication
Expert
Online Communication
Expert

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Certifications
Professional Public Relation Program
Dec 2014

Training
Graphic Design Diploma
YAT Learning Center
Marketing and Advertising - Online courses
American chamber of commerce in Egypt
Professional Public Relation Program
The American University in Cairo
Dec 2014
Career Planning, English Language, Professional Skills, Computer Skills and TOEIC Exam
Amideast - (Employability Skills for Women - Skills 4 Success US Embassy Scholarship)
Apr 2012