Lokesh Bhardwaj, Deputy Manager - Sales & Marketing

Lokesh Bhardwaj

Deputy Manager - Sales & Marketing

India Roadside Assistance Pvt Ltd - A MAPFRE Group Company

Location
India
Education
Master's degree, Marketing
Experience
12 years, 5 Months

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Work Experience

Total years of experience :12 years, 5 Months

Deputy Manager - Sales & Marketing at India Roadside Assistance Pvt Ltd - A MAPFRE Group Company
  • India
  • My current job since September 2017

# Develop, execute and monitor strategic business for revenue growth

# Develop new businesses and Sell existing products and services to clients

# Achieve sales KPIs such as sales targets, new lead generation, client relationship and customer satisfaction etc.

# Forecast and develop annual business plan; analyse trends and results and establishing pricing strategies

# Identify and develop new market segments; maintain a strong sales funnel

#Identify and develop new products and services. Lead and participate in implementation
of new initiatives and idea

# Create and maintain robust and reliable Market Intelligence by analysing market trends competition.

# Pursue opportunities consistent with these trends and company’s strategy

# Proactively liaise with internal teams for fulfilling goals and objectives

# Key account manager for Audi & Porsche India

Business Development Manager at Appco Marketing India Pvt Ltd
  • India
  • June 2016 to September 2017

# Significantly contribute in managing the sales & business development functions which involve
client/customer acquisition, face-to-face marketing, direct sales of products & services and complete
fundraising solutions

# Designing & implementing strategic business plan for business expansion and establishing a client base to
enhance the market visibility and acquire maximum market share

# Overseeing the team vision and executing workflow to regularize the company's growth and focus on
revenue enhancement via achieving the monthly pre-determined sales targets

# Identifying the customer- brand matrix by conducting appropriate market studies and offered suitable
products to the prospected client/customer

# Coordinating with the cross functional team to smoothen operations in order to deliver an excellent
customer service experience to gain repeated business and acquire potential reference from existing clients

# Conducting client meetings for building healthy business relationship and involved in brand management
activities which include promotions across PAN India

Business and Corporate Partnership Head at August Interactive Media
  • India - Mumbai
  • May 2014 to February 2016

# Overseeing a team of 5 members whilst contributing sales assignments for B2B Conferences and Events from prospected & potential customers

# Exploring permutation combinations to ensure sales, according to clients convenience and concluded sales by negotiating prices and implying strategies by examining potentials, estimating partners' needs & goals

# Recommending sales campaigns and promotions (branding) for audience engagement & acquisition and to lead revenue enhancement via generating leads from prospected clients at corporate activities and gathering

# Closing new business deals by coordinating requirements, developing and negotiating sale contracts, integrating contract requirements as per clients convenience

# Enhancing organization reputation by accepting ownership for accomplishing new & different conference & events contracts and explored opportunities to add value to job accomplishments.

# Conducting training and mentoring sessions to the team members to make them aware about the latest trends and techniques in the event operations, in order to overcome the areas of improvement and sustain revenue gain.

Senior Business Development & Corporate Sales at United Business Media
  • India - Mumbai
  • July 2013 to April 2014

# Supervised the overall activities involved in sales, marketing and business development for corporate delegate sales by lead generations, meeting prospective clients and networking.

# Reviewed the sales process and sales funnel to implement strategies to improve the areas of improvement in marketing plan to lead increment in sales of the company and revenue enhancement due to 100% success rate

# Involved in organizing events and conference for brand awareness to B2B audience, in order to attain market attraction and prospect clients to generate sales leads

# Executed B2B marketing, closed deals with proper negotiations with clients, did regular follow up and provided excellent services to the clients to get repetitive business

# Conferences managed - Hotelex Yatra, Ground Zero Summit, Dr. Dobb’s Conference, Buy-Ology Symposium, etc.

Manager - Special Projects at Planman Media Pvt Ltd
  • India - Mumbai
  • September 2011 to June 2013

# Managed the business development and corporate communications activities for key accounts, which involve direct marketing, lead management, prospecting potential corporate companies and marketing agency’s, customers and inter departmental coordination

#Understanding the client’s requirements and provided them the design & concepts as per their requirement, also promoted & explained appropriate information of the customized innovations & solutions to the clients

#Developing leads by maintaining rapport with the existing customers and meeting new prospected clients through various channels to increase the organization revenue & profitability

#Conducted customer profiling analysis on various associated brands which involved demographics, psychographics and behavioural patterns

#Accompanied & coordinated with the clients throughout the process for a delightful experience in order to get reference sales leads

Key Accounts -
Business Development - Mahindra Two Wheelers, Piaggio Vehicles, Pigeon India, Gitanjali Gems, Shemaroo Entertainment, Asian Granito India, Lubrizol Advanced Materials India Pvt. Ltd, UniGlobe Keshav Travels, etc.

Corporate Communication - Crompton Greaves, Tata Housing, Yes Bank, Mufti, Dr. Batra’s Positive Health Clinic, etc.

Education

Master's degree, Marketing
  • at K.J. Somaiya Institute of Management Studies & Research
  • June 2017
Master's degree, Marketing
  • at Masters in Marketing Management
  • April 2016

Currently in my Final Year and final semester exams to be held in April 2016

Diploma, Marketing
  • at Post-Graduation Diploma in Planning and Business Entrepreneurship
  • April 2012
Bachelor's degree, Marketing
  • at Bachelor in Management Studies
  • October 2009

Specialties & Skills

Business Development
Event Sales
Event Branding
Event Conceptualization
Marketing
Microsoft Office

Languages

English
Expert
Hindi
Expert