loubna fathani

• Developing, implementing and executing strategic marketing plans for the entire organization
• Handling the account of private schools and universities in Bahrain and Qatar in term of marketing strategy, students events, surveys, academic events …
• Analyze market trends and recommend changes to marketing business development strategies based on analysis and feedback
• Prepare and adhere to the budgets
• Deepen relationships with all media to ensure most effective messaging and positioning of the organization
• . Participating in achieving the sales objectives
• Establishing strong business relationship with the
• Business community by corporate visits, seminars events…

Assist team members with daily marketing tasks and coordinate marketing projects and activities.

Support the in-house marketing and design team by coordinating and collating content for various collaterals.

Organize and execute the universities events, exhibitions and seminars.

Track and measure online activities and marketing campaigns.

Assist with production of artwork, source images and check copy.

Track competitor activity by being up to date with market changes and marketing mix used by competitors.

Handel the media coverage of UCB within the GCC all

•Assist in preparing and implementing marketing strategy
•Work with the Marketing team to prepare a core brand
Message
•Assisting on managing and generating all technical product information to be applied to all aspects of marketing
•Assisting the team in story boarding and concepts layout
• Representing the university within the business community.
•making sure that all the aims of the project are met
•making sure the quality standards are met
•agreeing project objectives
•representing the client's interest
•providing independent advice on the management of projects

• Determine marketing objectives and prepare annual budgets
• Supervised and Executed new Marketing Strategy in collaboration with Ernst & Young
• Plan and execute All the university events
• Forge and maintain relationship with local and international advertising agencies.
• Supervise and handle online, print, television media.
• Plan and implement Brand Management Strategy for Public Relation, Community Engagement and Media Advertisements
o Oversight of all Marketing and Public Relation activities to safe-guard Institute’s Image
o Community Engagement to enhance Social Responsibility
• Pursue advertising opportunities, involving placement of advertisements in National, Regional and Specialist publications
• Managing the team of marketing executives
• Initiate and Preserve healthy relations with the Community by utilizing Media Relations in the Local and International Industries
• Organization of numerous pioneered Community events in the Local Market
o Annual Themed Carnival with Community Engagement (Charity)
o Annual Car Show (Charity)
o Staff & Student Soccer tournament
o Steak holder conference
o Career day
• Orchestrated the Annual Commencement Ceremonies, patronized by the Prime Minister of Bahrain and the Minister of Education of Bahrain
• Supervision and Organization of all Local and Regional educational exhibitions
• Manage Web Marketing Strategy to better utilize Website as both informational and marketing tool
• Conducted targeted Marketing for Academic Departments in coordination with the respective Assistant Dean’s to promote new program offerings

DHL - Bahrain
Sales Territory Manager

• Created a central database to both pursue new clients and to strengthen relations with existing ones
• Developed and implemented a revamped Sales Plan
• Promotion of new services
• Presented monthly presentation of Sales objectives to Higher Management

• Develop and Maintain an appropriate level of relationship with key accounts
• Acted as point of contact for Customer Complaints
• Provided administrative product information and appropriate pricing data
• Managed key accounts together with creation of informational packages of changes in processes, services, products and solutions
• Developed and drove effective communication between front and back office
• Coached 10 staff members to enhance productivity and efficiency