Senior Account Manager
Fortune Promoseven Advertising Agency
Total des années d'expérience :17 years, 9 Mois
•Operate as the lead point of contact for: Ahli United Bank - Carrefour - Al Hajery Group - Coca Cola - MasterCard - Arla - Diva’s - KISR - Talabat.com
•Develop strategic marketing communications and provide counsel to clients
•Effectively present agency work/proposals to clients and support other team members in same
•Direct activity on assigned accounts, keeping clients informed of account direction and maintaining forward momentum on projects
•Execute media relations, radio production, social media, event planning and production materials
•Keep apprised of clients’ brands/products/services/marketing developments - their key issues, competitive situation and industry trends
•Coordinate project timing and budgets with all relevant agency personnel and provide clients with timeline and budget updates
•Check and approve creative/production materials, copy, layouts and production art to ensure they are in line with client and agency expectations and coordinate approval of same
•Provide effective management of agency resources to ensure projects are delivered to appropriate standards on time and on budget
•Coordinate quotations/estimates for client approval
•Lead and participate in client meetings and complete conference reports for client meetings
•Track agency and vendor costs to help ensure profitability and assists in preparation of client invoices
•Actively identify and develop new business opportunities within existing accounts and support other new business efforts
•Responsible for all promotions that takes place in the market for KRAFT Cheese, TANG, Dream Whip, Toblerone, Cote D’Or, Chips Ahoy, Oreo & Belvita
•Optimizing cost, preparing execution plans for each promotion that is given from KRAFT headquarters in Dubai
•Creating job orders for co-packing, implementing market displays, POS Materials & major activities in all supermarkets, hypermarkets & Coops.
•Preparing monthly net sales revenues for KRAFT Dubai, covering all FMCG Market in Kuwait
•Detailed brief to Sale Force
•Promotion effectiveness assessment
•Planning for tailored local promotions by account
•Responsible for managing the day to day operations of the In Store Communication unit
•Creating and implementing unique ideas using marketing mix materials which includes: Promotions - Outdoor Campaigns - TVC - In Store Campaigns (Danglers - Roll ups)
•Creating and developing a directional system in the store from Store Directory Columns to Maps, from new Price tags to Promotional Inserts to a new signage system
•Interacting with External Agencies to develop and execute ATL and BTL activities
•Preparing new social events in the showroom from design to production
•Responsible for creating, designing & developing new corporate identities, magazines and street promotions
•Designed & developed new corporate identities and street promotions for International Clients: Ford, Jashanmal, Bayan Investment, Panasonic, Tech (e.gov.kw), Bkme Bank and many others
•Planned marketing strategies, street promotions (Mupi-Mega-Unipole) & organized events, prepared and delivered monthly reports regarding the Creative Department
•Worked as a Senior Account Executive for certain clients: Tech and Jashanmal.
•Worked as a member of a team producing high quality creative graphic design material for use in publications and other promotional materials.
•Underwent a complete Training in the following Departments: Design & Layout - Pre-Press - Printing - Post-Press on an 8 color machine
•Designed Corporate Identities and packages