Social Listening Analyst/Account Executive
Wunderman
Total years of experience :1 years, 8 Months
Tracking & analyzing digital consumer conversations from a social listening tool to monitor social data and generate insights
Creating monthly social analytics report for 5 Markets: Gulf, Nigeria, Pakistan, Saudi Arabia, and Lebanon
Delivering consumer opinion to feed strategic thinking
Aligning with community managers on campaigns and events running in local/regional markets to set up listening alerts, include in listening report queries, generate posts
Coming up with content strategies to enable immediate action
Presenting reports by providing actionable insights to community managers and developing ideas to achieve more valuable results for stakeholders
Providing ad-hoc reports to track specific products/campaigns/events accurately
Pulling out social media influencers and providing them to community managers for reaching out to maintain their brand advocate voice
Liaising with local/regional teams to evaluate best practices of social engagement
Providing competitor, product and category differences in real-time to be amplified with social marketing
Microsoft Account Executive:
Support unit for client servicing team dedicated to Microsoft
Assisted in leading and executing projects, brief writing and timeline management.
Properly oversee creative execution by liaising with all departments to ensure timely and accurate delivery of work based on client objectives.
To provide support across all marketing projects.
Assist in managing appointed corporate creative & PR agencies
To manage AMG social media sites, providing reports on a regular basis
Assist strategy with research, reporting and presentation building as well as completing ad hoc tasks
Coordinating and assisting senior Marketing Manager on all related matters
Assisting Strategy Director on all related matters, including presentation building, research and other ad
hoc tasks
Manage the marketing calendar to ensure campaigns are clearly mapped
Assist in managing branding, PR and creative agencies
Assist in market research across BU’s competitive landscape
Responsible for managing AMG digital assets including search, social and website
Running brand measurement metrics across all digital platforms
Responsible for tracking digital marketing KPI’s
Support in admin duties across marketing and strategy department
Support the team in intelligence building
Strategic planning intern on the Phillip Morris Account
Conducted social listening around Phillip Morris sponsored events for verbatim analysis
Profiled consumers to help the planning department carry out campaign strategies
Responsible for a weekly idea document that Leo Burnett sent out to Phillip Morris
Assisted with debriefs, reports and various other Ad-Hoc documents
Part of the analytics arm of the strategic planning
Responsible for producing analytics reports on a monthly basis.
Created social listening analytics reports using data extracted from Synthesio
Responsible for training others to use various analytics tools, mainly Synthesio
Performed social and digital media reports for a number of clients.
Assisted the strategic planners with research for various pitches
Clients include : Samsung, Kiri, LVQR, Maxfactor, GMC and OSN
Responsible for google analytics website tagging for various client websites to track
website performance.
Analytics tools experienced with includes: Synthesio, Omniture, Quintly, Alexa, mysocialtools, TGI,
Facebook analytics and Youtube Analytics