Account Director
RAAD AFYOUNI Advertising Agency
Total years of experience :19 years, 9 Months
Account Director @ Raad|Afyouni Advertising Agency (previously TBWA|RaadAfyouni)
Directing a Client Servicing Team (Account Executive & Account Manager) to ensure providing clients with first in-class Advertising, Marketing, Production Material and PR Support as follows:
1- Preparing necessary researches/ studies/ presentations for our clients' annual marketing and advertising plans and building up the necessary budget and media plans in order to support our clients and increase their business volume, clientele-base and market-share.
2- Quality Controlling on All client’s printed material
3- Brain-storming with the Account’s Team, Copy-Writer and Creative.
4- Supporting our clients sales team with several marketing/ sales tools.
5- Working on increasing visitors footfall either in clients shops and outlets or during their participation in any event or exhibition.
6- Sharing the brief with its requirement to our Creative Department for layout's development and adaptation.
7- Presenting campaign layouts with its rational and relevant quotation to client's for approval.
8-Following up on clients needs, Press Release and media plan preparation & booking and on production requirements.
* I have handled major clients such as: MG Automotive, City Center Hypermarket, Agility Logistics, Kuwait Finance House -Commercial Sector Automotive & Murabaha-, Kuwait Airways, Metal & Recycling Co., Threat Management Group, National Offset Co., Ali Al-Ghanim Electronics and Automak Automotive.
Special Project (1): I’m currently working on Rebranding/ Revamping the City Center Hypermarket in all its branches inside Kuwait (3 Branches) plus Iraq and other regional branches by creating a theme to revamp the shopping place, implementing it by unifying the signage the decorating system, and ensure it is being executed professionally and maintaining consistency in all over the place for a better shopping experience.
Special Project (2): In addition to that, i reported at the Kuwait Finance House head-office- PR and Marketing Department for one year from March 2012 until March 2013 in developing themes (Competency Campaign, CSR activities, and Employee Kits) and performing advertising mechanics for the KFH internal campaigns.
Special Project (3): I have also worked on many branding projects for our clients especially the Agility Re-Branding project previously known as PWC Logistics.. Where we prepared the Agility Brand Architecture & full CI guidelines. In addition to Ali Al-Ghanim Electronics, National Offset Company, Metal & Recycling Company.
B- Project Manager, KPTC Media Representative: (from November 2013 until April 2015)
I have substantially participated in building up the KPTC (Kuwait Public Transportation Company) and Raad Afyouni Buses Media Project as well as launching it in the market as a premium media medium in November 2013 by handling the following tasks:
1- Implicating the Raad Afyouni and KPTC Contract terms of agreements and regulations as the KPTC Media Representative.
2- Managing the necessary KPTC buses project database, material and tools to ensure a sustainable development of the project.
3- Constructing and leading the KPTC Buses Media Marketing & sales team.
5- Supporting the sales team with all necessary sales tools and product knowledge material.
6- Reporting & Tracking all project activities.
7- Handling Clients Contracts Preparation, Finalization and Execution.
8- Operating All logistics related work to maintain correct work flow.
9- Preparing all communication letters between RA and KPTC.
10- Archiving & Records Managements of all correspondences.
11- Ensuring excellent execution of the RA and KPTC Policies in terms of (Sales Strategy, completing formalities and procedures)
12- Participating in forming the Communication strategy and implement it successfully.