Loureen Bosheh

• Develop and enhance credit, debit and
prepaid card products to meet customer
needs and market trends.
• Lead new product launches and optimize
existing card offerings to drive customer
acquisition and usage.
• Analyze data and customer insights to improve
product performance, Engagement and
profitability.
• Work closely with Visa and Mastercard,
attending regular meetings to explore their
latest products, Solutions and innovations.
• Participate in specialized sessions on product
development and risk management with
global payment networks.
• Drive digital transformation efforts, integrating
technology to enhance cardholder
experience.
• Monitor industry trends and competitor activity
to maintain a competitive product portfolio.
• Manage all cashback campaigns, designing
and optimizing promotions to drive card usage
and customer loyalty.
• Enhance and optimize internal banking
systems to improve operational efficiency,
automate processes and evaluate customer
experience.
• Develop and oversee specialized cards
programs for premium clients and corporates,
ensuring unique benefits and an elevated
banking experience.
• Engage with clients through SMS
communications, providing updates and
information about available services.
• Evaluate rejected credit card applications and
ensure compliance with card policies.
• Worked well in a team setting, providing
support and guidance.

• Work with and advise customers in opening
accounts and performing transactions for
individuals and corporate.
• Assist customers with taking out different types
of loans including personal loans, car loans,
mortgage loans.
• Issue debit and credit cards directly to
customers.
• Assist individuals and corporate customers with
E-banking services.
• Assist customers to open a deposit account
and give them the best rates.
• Knowledge of foreign currencies.
• Place phone calls to current bank customers
regarding account changes or suggested
options.
• Served customers and followed outlined steps
of service.
• Quickly learned new skills and applied them to
daily tasks, improving efficiency and
productivity

Training course
studying at the university in the last year
• Theoretical course: composed of 14 intensive
working days
• Practical course: composed 3 months
working at branches.