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Client Solutions في The Nielsen Company

• الهند - مومباي
• أشغل هذه الوظيفة منذ مايو 2011

• Qualitative and Quantitative Research
• Providing comprehensive end-to-end project and client management with focus on adding valuable insights
• Interacting with various internal departments, providing them guidance and solutions to ensure smooth completion of the projects undertaken
• Suggesting research methodology for Client’s marketing issue and design of survey using appropriate methodology(Face-to-Face Interview, Online Survey, Computer Aided Telephonic Interviews, etc)
• Responsible for timely, accurate and quality deliverables
• Gather, analyze and present quantitative data to provide strategic insights
• Conduct competitive analyses to identify key differentiators and make actionable recommendations.
• Coordination with the internal departments i.e. Data collection & Data Analysis
• Presenting the findings to the clients
• Handled assignments in areas of:
o Concept Screening & Testing
o Brand and Communication: Brand Tracking, Ad Pre-testing, Post Campaign evaluation
o Mystery Shopping
o Online Survey