Lowell Alamag

Developed and executed visual merchandising strategies to enhance the overall aesthetic appeal and profitability of stores. Aligned visual merchandising efforts with the brand's guidelines, market trends, and customer preferences to create compelling displays that drive sales and elevate the customer experience.
Optimized store layouts and product displays to maximize product visibility and create an engaging shopping environment. Collaborated with store management and buying teams to ensure effective product placement, implement planograms, and maintain visual standards.
Played a key role in planning and implementing seasonal and promotional campaigns. Collaborated with marketing teams to translate campaign concepts into visually impactful displays, including window displays, in-store displays, and signage, to effectively communicate promotional messages and drive customer engagement.
Developed and communicated visual merchandising guidelines to store teams, ensuring consistent implementation of brand standards across multiple locations. Conducted training sessions and provided ongoing support to store staff to ensure proper execution of visual merchandising strategies and maintenance of display aesthetics.
Monitored and analyzed sales performance, customer feedback, and visual merchandising effectiveness. Leveraged data and insights to make data-driven recommendations for improvement, identify opportunities for enhancing store layouts and displays, and drive continuous optimization of visual merchandising efforts.
Collaborated with cross-functional teams such as marketing, buying, and store operations to gather insights, align visual merchandising efforts with business objectives, and ensure a consistent brand experience across all touchpoints.

development and implementation of the brand strategies aligned with over all business
oversees the maintenance and consistency of the brand position visual identity