Luci Tait

Built a multi-disciplinary freelance practice through referrals and retained clients,
delivering brand identities, websites and campaign creative across tech, hospitality,
healthcare, lifestyle and property sectors. This independent chapter strengthened both
my creative versatility and ability to guide clients, shape concepts and lead execution.
• Delivered the full creative process, from brand ideation and visual concepts to final rollout
• Developed original brand identities and campaign ideas
• Directed and collaborated with developers, videographers and copywriters to deliver
end-to-end brand experiences
• Advised founders and marketing teams on brand positioning, go-to-market strategy
and customer experience
• Built long-term client partnerships, resulting in repeat business and referral-led growth

Led Privilees brand and creative direction as part of the core marketing team,
developing original campaign concepts and delivering seasonal, tactical and launch
creative across all channels. Alongside hands-on creative delivery, I oversaw designers
and developers to ensure consistent brand execution across the full customer journey,
supporting member acquisition and retention.
• Led the creative direction during Privilees transformation from physical membership
cards to full app-based access, ensuring a seamless shift in brand experience
• Led large-scale content production across 60+ partner venues, creating distinctive,
shareable brand assets across lifestyle, fitness and family audiences
• Led and mentored a multi-disciplinary creative team, setting the bar for brand
consistency, quality and pace in a fast-moving environment
• Owned campaign creative from concept to rollout, refining ideas and execution
based on audience response and performance insights
• Collaborated closely with product, sales and leadership teams to align brand
direction with business goals and member experience

Worked within a leading UAE based branding and digital agency on major regional
clients including flydubai, Mubadala and Abdul Latif Jameel. This role gave me deep
insight into the UAE market and its cultural, linguistic and visual nuances.
• Produced multilingual creative across government and corporate sectors
• Hands-on experience in Arabic typesetting and regionally relevant campaigns
• Collaborated with strategy and digital teams to deliver integrated brand campaigns

Delivered branding and campaign design across hospitality, retail, charity and
healthcare sectors, developing the ability to adapt creatively to different clients and
industries under fast-paced agency deadlines.

Global manufacturing group (£90m turnover). Provided in-house marketing and design
support across six companies worldwide, gaining early commercial experience and a
strong foundation in end-to-end design delivery.