Lucy Willson

• Marketing and event operations for Australia and UAE offices,
managing campaigns, events and communications across the APAC
region.
• Plan, coordinate and execute year-round events, ranging from
intimate client dinners to high-end exclusive experiences, including
private events and large-scale activities such as the Australian Open.
Totaling 10 in-house events across APAC. 6 Exhibitions and consistent
networking events.
• Coordinated end-to-end event logistics, including travel,
accommodation, ticketing, and delegate management.
• Develop and distribute newsletters and marketing campaigns to drive
engagement, brand awareness and sales.
• Work cross-functionally to ensure seamless execution across multiple
offices and client touchpoints.
• Maintain a budget of $80, 000 annually across the APAC Regions,
track ROI and analyze post-event performance to inform future
strategies.

• Plan, execute year-round events, ranging
intimate client dinners to high-end exclusive experiences, including
private events and large-scale activities such as the Australian Open.
Totaling 10 in-house events across APAC. 6 Exhibitions and consistent
networking events.

• Managed 160+ swimmers and a team of 6 instructors and lifeguards.
• Built and optimized a new programme to maximize bookings and
community reach.
• Communicated daily with parents and promoted the programme
within the school and wider community.

• Developed strategic partnerships with influencers and
complementary brands to expand reach.
• Created marketing materials, ensuring accuracy and driving campaign
and brand awareness. Such as newsletters and campaigns.
• Monitored market trends to stay ahead of competitors and meet client
demands.
• Managed four annual swim competition events in Dubai and Abu
Dhabi for 500+ swimmers, parents, and staff.
• Produced high-quality event photography and videography for print
and digital distribution.
• Merchandise design, production, advertising and distribution to our
clients.
• Applied digital styling techniques to enhance images, ensuring
consistency with brand guidelines.
• Managed 4 social media profiles on Instagram - one main account
and three sub accounts, alongside the Facebook and Tik Tok
accounts.

• Designed and delivered tailored swimming lessons aligned with the
Swim England Learn to Swim Programme, ensuring effective
assessments, structured planning, and punctual delivery.