Luisito Pascua

Manage social media accounts across Instagram, Facebook, TikTok, and LinkedIn
•Develop and execute data-driven content strategies
•Create high-performing short-form videos (Reels, TikTok)
•Analyze KPIs including engagement rate, reach, and conversions
•Plan and implement monthly content calendars
•Optimize campaigns based on analytics and performance insights
•Collaborate with marketing and creative teams
•Manage audience engagement and community responses

Produced photography and videography content for marketing campaigns
•Created engaging Instagram Reels and TikTok videos
•Edited photos and videos using Adobe Creative Suite
•Supported influencer marketing campaigns
•Maintained brand consistency across platforms
•Increased engagement through trend-based content
•Assisted in e-commerce content creation
•Contributed to campaign ideation and execution

• Grew social media engagement by 50% through targeted campaigns and content
marketing.
• Developed custom WordPress themes and integrated advanced functionalities for
business websites.
• Ran email marketing campaigns, increasing open rates by 25%.
• Managed PPC campaigns with a 30% reduction in cost-per-click (CPC).
• Built and customized WordPress e-commerce websites, integrating secure
payment gateways.
• Conducted website audits and improved on-page SEO rankings.
• Optimized WooCommerce stores, improving checkout processes and reducing
cart abandonment.
• Implemented SEO strategies that increased organic traffic by 60%.
• Managed Google Ads & Facebook Ads, leading to a 40% increase in conversions.

• Created innovative designs tailored to various customer demographics and store
locations, strengthening brand identity.
• Managed high-quality photography for promotional materials used in both digital
marketing campaigns and retail branches.
• spearheaded the creation of print materials, including banners, posters, business
cards, and fliers.
• Designed and updated digital advertising materials for magazine publications and
website platforms.
• Implemented social media strategies that effectively increased brand traffic and
visibility across various online channels.
• Collaborated with the management team to incorporate the most up-to-date social
media techniques.
• Developed and managed an inventory of marketing assets for quick and efficient
campaign rollouts.
• Analyzed key metrics from implemented marketing strategies to continuously
refine and improve advertising efforts.
• Worked in tandem with external vendors and internal teams to ensure cohesive
and high-quality design work.
• Maintained project timelines, effectively prioritizing tasks in a fast-paced
environment to meet all deadlines