Lujain Sabri

Implemented new strategies to create and strengthen our social media outreach
to engage in more consumers while enhancing NYX’s existing social media
platforms (primarily Instagram - @nyxcosmetics_arabia)
• Managed all social media communication ensuring the brand is positioned
correctly and effectively in all areas of public-facing communication
• Established new relationships with key beauty influencers and regional make-up
artists to expand our share of voice in the region
• Worked in unison with global teams to manage the Instagram account to make it
best in market (Achieved 1 Million followers - Most followed Beauty brand
account in the Middle East)
• Developed appealing content adapted to local consumer needs through the
launch of our IGTV providing tailor made Arabic tutorials
• Achieved an international best practice through the launch of daily themed
Instagram stories fit for our consumer’s wants & needs
• Support the Marketing team with consumer insights derived from direct
communication & consumer patterns
• Organized brand events that embrace the realms of key influencers such as
bloggers and video vloggers to develop more personal and enduring
relationships
• Generated contests and promotions that will attract new and existing fans
• Researched and identified digital trends and make recommendations for greater
engagement
• Developed key indicators against which social media efforts will be measured,
and created a corresponding analytics framework to monitor performance and
ROI
• Worked closely with media-buying agencies to maximize reach & engagement
through sponsored ads/posts
Marketing Graduate Program (NYX Professional Make Up

Development of in-store visuals & animation assets to align with current
launches across the region (Banners, Wobblers, Floor stickers, Floor Stands,
etc.). Overlooked the entire process from design (with in-house designer),
prototype, production and liaising with logistics & customer care to ship to
stores
• Analysis of weekly/monthly sell-out data for both retailers & identifying areas of
weakness; understanding reasoning behind products underperforming and
development of strategies to increase awareness and push sales
• Assisted in the forecasting of future launches through performance analysis of
benchmark products and the expected performance of this specific style/trend in
the local market
• Constructed price trees for competing brands & conducted initial pricing for
new launches based on benchmark products within our brand and across the
market
• Monthly competitive report covering both online and on-ground activities of 8
competing brands and identifying best practices across the beauty industry
• Solely managed the GWP (gifts with purchase) project; worked closely with
suppliers in China to design, develop and produce attractive unique items to
serve as an added value to consumers and aid in increasing of basket size
• Worked closely with

Instagram Story which led to a major increase in audience engagement,
Instagram Feed content curation and creation, maintaining brand voice and DNA
in all communications whilst adapting to local trends and beauty norms, managed
all communications with consumers through comments and direct messaging
• Assisting the team with day-to-day operational tasks (Raising of purchasing
orders - SAP, supplier creation & registration, liaising with logistics &
transportation, Warehouse code creation