Head Of Marketing Department
smart target
Total years of experience :11 years, 11 Months
Managing & Directing Team of, Content Creators, Social Media Specialists, Graphic designers, Photographers, Website Developers:
• Direct the Graphic Designers and production of marketing and communications materials and visuals on behalf of our clients to ensure they follow the proper quality and content.
• Direct, review, amend scripts and coordinate with content creators and social media specialists to ensure that the monthly calendar of social media plans meets our clients requirement.
• Follow-up and manage website developers and amend minor changes on website on behalf of our clients.
• Direct the photographer & edit minor changes on videos & photos using programmers and platforms.
• Ensure publications of our clients are printed on schedule and according to budgetary and other requirements.
• Submit all developed marketing and promotional material of our clients for approval and take necessary corrective action towards any rejected marketing or promotional materials.
• Develop and implement strategic marketing plans on behalf of our clients, coordinate the marketing plan in relation to advertising and promotions to ensure the achievement of the objectives and targets.
• Develop and present advertising campaigns, including creative concepts and executions, media plan and budget information to our clients.
• Create a Marketing Mix of print, Digital and outdoor marketing material in liaison with the Graphic Designer and Copywriter, ensuring compliance with our clients Brand image.
• Track the response of various advertising media, the response and the sales generated, and advise our clients on necessary solutions to be taken when numbers are below sale forecasts.
• Research, collect, monitor, analyze and report about marketing activities & information in order to determine and represent it to our clients.
• Seek new customers through the development and implementation of media and communications plans as well as plan the promotions of Smart Target products with activities such as advertising in publications, preparing brochures.
• Budgeting, execute, monitor & prepare reports of Digital Campaigns on Google, Instagram, Facebook, Snapchat, LinkedIn, Twitter.