lutfi ghaleb, Communication Specialist

lutfi ghaleb

Communication Specialist

Blumont, Inc.

Location
Jordan - Amman
Education
Bachelor's degree, Graphic Design
Experience
17 years, 1 Months

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Work Experience

Total years of experience :17 years, 1 Months

Communication Specialist at Blumont, Inc.
  • Jordan - Amman
  • My current job since December 2022

 Responsibilities:
• Strategic Collaborations for Impactful Communication: Engaged in collaborative efforts with project partners to create targeted communication products guided by program data, fostering a cohesive and impactful message. Collaborated cross-functionally to develop and implement communication strategies, aligning closely with project goals and objectives.
• Compelling Storytelling and Media Management: Worked closely with field teams to discern, gather, and refine success stories that effectively showcased program advancements. Assumed full accountability for overseeing and managing Smart Desert Projects Media Platforms, implementing digital engagement strategies to maximize online presence and impact.

Digital Engagement Senior at Naua for Sustainable Developmen
  • Jordan - Amman
  • March 2021 to November 2022

Naua is one of Crown Prince Foundations Initiatives. Nahno one of Nauas projects funded by (UNICEF)  Responsibilities:
• Strategic Digital Engagement: Developed and executed comprehensive digital engagement plans, ensuring alignment with organizational goals. Supervised all of Nauas social media sites, including Facebook, Instagram, LinkedIn, and Twitter. Ensured cohesive and consistent messaging across diverse platforms for maximum impact.
• Creative Content Creation: Crafted compelling success stories, captivating captions, and innovative content to resonate with diverse audiences. Merged video production and graphic design to create impactful visuals across major social media platforms.
• Event Organization and Coverage: Orchestrated and executed events aligning with International Days, gaining recognition from the United Nations. Pioneered dynamic event coverage, showcasing agility and impactful media management.
• Analytical Insight: Conducted monthly in-depth Social Media Engagement Analysis, generating comprehensive reports to inform future strategies. Utilized analytical insights to enhance platform effectiveness and reach.
• Fundraising and Campaign Management: Led the visionary launch of the ( للخير الخير من ( online fundraising campaign, redefining charitable dynamics during Ramadan. Managed the end-to-end execution of fundraising campaigns, showcasing strategic marketing skills.
• Digital Storytelling: Developed proficiency in digital storytelling, bringing life to narratives and fostering resonance and connection. Demonstrated the ability to merge creative vision and empathetic storytelling for impactful video production.
• Multichannel Marketing: Implemented digital strategies across diverse social media platforms, ensuring a comprehensive and integrated approach. Integrated new technologies and trends to enhance digital communication strategies.
• Brand Management: Maintained brand standards and consistency across digital platforms, upholding a professional and recognizable brand image. Developed and maintained branding for project-related stationary, ensuring alignment with overall project branding.
• Crisis Communication: Handled media coverage for diverse events, showcasing crisis communication skills and maintaining a positive public image.
• International Collaboration: Demonstrated experience in international collaboration and cross-cultural communication, vital for global NGOs.
• Data Analysis and Measurement: Developed skills in data analysis, measuring the effectiveness of communication strategies and adjusting based on insights.
• Partnership Development: Showcased experience in developing partnerships with other NGOs, governmental bodies, and private sector entities.
• Advocacy and Policy Communication: Demonstrated experience in advocacy communication and policy development for positive social impact.
• Efficient Coordination: Coordinated effectively with team members, Communications Manager, and external stakeholders, showcasing organizational and coordination skills.
 Top Achievements
• Nahno Digital Presence: Elevated Nahno Initiatives digital presence by creating over 100 captivating posts, seamlessly merging video production and graphic design. This effort amplified online engagement and connected with 100 thousand volunteers on the website across major platforms.
• Ramadan Fundraising Campaign: Pioneered a groundbreaking shift in Jordans charitable landscape with the visionary launch of the ( للخير الخير من ( online fundraising campaign during Ramadan 2021. Redefined donation dynamics, crafting an iconic brand identity, dominating billboards, and producing impactful videos.

Social Media Manager at challenger team
  • Jordan - Amman
  • January 2020 to March 2021

• Pioneered and Directed Social Media for Haqiq: Led the Social Media Department, consistently innovating for impactful content across diverse platforms. Positioned Haqiq as a flagship initiative of the Crown Prince Foundation.
• Curated Haqiq's Digital Identity: Managed the digital identity of Haqiq, a strategic initiative of the Crown Prince Foundation. Ensured a compelling online presence resonating with target audiences on various Social Media Platforms.

• Strategic Content Creation During Pandemic: Conceptualized compelling video content and spearheaded engaging online activities during the COVID-19 pandemic. Significantly increased social media interaction, raising engagement levels without additional funding.
• International and National Day Events Planning: Planned and executed events for various international days, such as International Youth Day and Jordanian Independence Day, featuring the participation of Haqiq's Knights.
• Comprehensive Media Coverage: Ensured complete and comprehensive media coverage of international day events on all Haqiq-related social media platforms. Prepared press releases and announcements for effective dissemination.
• Live Coverage Implementation: Covered events through live coverage in the field, creating immediate stories, reels on Instagram, and tweets on the X platform, enhancing real-time engagement and visibility.
• Media Coverage Expertise: Established and maintained direct communication channels with the Crown Prince Foundation, ensuring flawless media coverage for initiative events through expert photo and video shooting techniques. Achieved compelling visual storytelling.
• Empowering Student Voices: Championed the qualification of a select group of Initiative Students, providing expert vocal training for seamless recording of compelling Audio Stories, amplifying the impact of the initiative's storytelling.
• Trendsetting Social Media Management: Maintained vigilant awareness of daily social media trends and news. Leveraged this knowledge to curate timely, relevant content, positioning the initiative as a trendsetter in the industry.
• Impactful Team-Building Events: Designed and orchestrated team-building events for multiple schools, ensuring a positive and impactful experience for students. Strengthened community outreach and engagement for the initiative.
• Innovative Educational Experiences: Designed, organized, and coordinated enriching field trips for students, collaborating with various locations. Created memorable, shareable moments on social media, enhancing the initiative's visibility.

Social Media Manager at Challenger Team
  • Jordan - Amman
  • January 2020 to March 2021

(Haqiq is one of Crown Prince Foundation initiatives)
 Responsibilities:
• Pioneered and Directed Social Media for Haqiq: Led the Social Media Department, consistently innovating for impactful content across diverse platforms. Positioned Haqiq as a flagship initiative of the Crown Prince Foundation.
• Curated Haqiqs Digital Identity: Managed the digital identity of Haqiq, a strategic initiative of the Crown Prince Foundation. Ensured a compelling online presence resonating with target audiences on various Social Media Platforms.

Co-Founder at Post Modern Event Managemen
  • Jordan - Amman
  • January 2018 to January 2020

(Post Modern Event Management ceased operations in January 2020 due to financial challenges exacerbated by the global impact of the COVID-19 pandemic, reflecting the widespread economic repercussions faced by the events industry)
 Responsibilities:
• Business Strategy and Planning: Collaborated on the development and execution of strategic plans for events and social media marketing, ensuring alignment with the companys goals and budget.
• Operations and Execution: Oversaw the day-to-day operations of event planning and social media marketing projects, ensuring seamless execution and client satisfaction. Managed the timeline and progress of various events and Bazars, maintaining a structured approach to implementation.
• Team Management: Motivated and empowered the staff team, fostering a positive and collaborative work environment. Supervised the marketing department for social media pages and a creative team of designers, ensuring the quality of designs produced.
• Financial Management: Managed the organizations budget, overseeing the financial aspects of each event, and implementing cost-effective strategies. Handled each events budget and expenses, making strategic financial decisions to optimize profitability
• Client Relations: Cultivated relationships with parties involved in events/Bazars, effectively communicating terms and details for collaboration. Designed and implemented Team-building events and activities for multiple schools, enhancing client engagement.
• Innovation and Adaptation: Innovated in event planning by designing and organizing Summer Camps for Children, diversifying the companys portfolio. Proposed and coordinated field trips for school students, staying abreast of industry trends and adapting to changing market demands.
• Social Media Management: Supervised the management of social media pages, ensuring a cohesive and effective online presence. Drove the implementation of strategic social media plans, leveraging platforms for marketing and brand awareness.
• Networking: Contacted and engaged with various parties interested in participating in events/Bazars, expanding the companys network within the community. Coordinated with play areas and other locations for field trips, building
relationships for future collaborations.
• Legal and Compliance: Ensured compliance with legal requirements for events, covering contracts, permits, and other necessary documentation.
 Top Achievements
Through good planning for the implementation of the Pump It Up Summer Club, as this planning included all stages of project planning, including organization, implementation, and good marketing on social media sites, this summer club received great demand and achieved tremendous success over two consecutive years.

Social Media Content Producer and Art Director at Kharabeesh
  • Jordan - Amman
  • January 2016 to December 2017

 Responsibilities:
• Content Strategy and Planning: Produced innovative ideas and concepts for engaging social media content, aligning with trends and news updates. Developed and executed a comprehensive visual content strategy for social media platforms.
• Team Leadership and Creative Direction: Led a creative team, including designers, content writers, animators, and video editors. Provided clear creative direction and vision for visual content, ensuring adherence to brand guidelines and objectives.
• Project Management: Oversaw multiple projects, managing timelines, resources, and ensuring deliverables were met on time and within scope.
• Content Production and Storytelling: Supervised the creation of various visual content formats, including animation, infographics, and news commentary videos. Designed storyboards for content and edited/wrote news content, ensuring accuracy and relevance.
• Quality Control and Accountability: Maintained high standards for the quality and consistency of visual content produced by the team. Held full accountability for production quality and results.
• Training and Development: Provided training to new staff members, fostering skill development and a positive work environment.
• Sound Design and Editing: Created and edited sound effects and soundtracks for all produced videos, enhancing overall multimedia impact.
• Conceptualized and developed the idea for the YouTube show, س . أ . 2 ( سلطة أخبار في دقيقتين (
Crafting storyboards, editing/writing episode content, and serving as the Art Director for the creative team. Coordinated seamlessly with the social media team to determine optimal publishing times
 Top Achievements
As the Segment Producer for Kharabeeshs Kids Show, 2. أ . س , I collaborated with the esteemed childrens broadcaster Oroub Sobh, ensuring not only the visual appeal and engagement of the show but also contributing significantly to its overall success in my role as the Art Director. This groundbreaking collaboration marked a pivotal moment in the projects trajectory. In addition to strategic coordination with the social media team to pinpoint optimal publishing times, I personally crafted compelling videos and sarcastic designs. These creations achieved exceptional interaction rates on social media, showcasing a consistent ability to deeply resonate with diverse audiences. Notably, the program garnered an exceptionally high viewership both within and outside Jordan, underscoring its widespread and impactful reach. This multifaceted achievement reflects a unique blend of creative prowess and strategic insight, significantly enhancing the shows global reach and influence.

Audio-Visual Team Leader at Info2cell (an Altruist Co.)
  • Jordan - Amman
  • March 2008 to November 2015

 Responsibilities:
• Content Production and Management: Full accountability for the production results of the Audio and Visual (A/V) Department. Oversee the production of audio-visual content for various services, including SMS/MMS channels, RBT content management, and portal development.
• Team Leadership and Collaboration: Lead and inspire the A/V team, providing training and mentorship to ensure skill development. Collaborate with cross-functional teams, reporting directly to the product manager.
• Quality Control and Innovation: Maintain high standards for the quality and consistency of A/V content produced. Set up creative ideas for mobile applications and mobile content, utilizing good knowledge in VAS Business and Products Management.
• Project Management: Manage multiple projects, ensuring they are completed on time and within scope. Utilize expertise in audio mixing, mastering, editing, soundtracking, and sound design.
• Technology Integration and Graphic Design: Stay informed about emerging trends and technologies in A/V content production. Apply knowledge in Graphic Design (UX/UI) to enhance the visual appeal of content. Play a crucial role in creating creative graphic designs and editing videos for publication through various platforms.
• Carrier Relations and Distribution Collaborate with various carriers across different countries of operation to ensure smooth distribution of A/V content. Utilize experience in uploading content through portals and FTP accounts.
• Monitoring, Analysis, and Compliance: Monitor the performance of A/V content using metrics and analytics tools. Analyze data insights to refine and optimize future content strategies for better engagement. Ensure that all A/V content complies with regulatory standards and guidelines..
 Top Achievements:
During my tenure at Info2Cell, I played a pivotal role in pioneering innovative content strategies at a time when social media platforms were not yet in the spotlight. One of my most noteworthy achievements was the successful implementation of a ground breaking idea - live coverage of all football league matches in the Arabian Gulf, especially the Saudi League. In a pre-social media era, we introduced a dynamic approach to match coverage, conducting live testimonials during matches and skillfully editing and preserving each goal scored. After editing, we promptly sent these highlights to the telecommunications company via special platforms. Subscribers could download these moments within less than 10 minutes of their occurrence, providing a rapid and impactful service well before the

Education

Bachelor's degree, Graphic Design
  • at Philadelphia University - Jordan
  • June 2024
Bachelor's degree, Bachelor's degree, Graphic Design
  • at Philadelphia University Jordan
  • August 2006
High school or equivalent, High School Education
  • at Rashid Tla'a School
  • August 2001

Specialties & Skills

Social Media
Video Production
Audio Engineering
Content Design
Visual Arts
ACCOUNTABILITY
COLLABORATION
SOCIAL MEDIA
MANAGEMENT
PROJECT MANAGEMENT
TECHNOLOGY INTEGRATION
ANALYTICS
AUDIO MIXING
COMMUNICATIONS
graphic design
video editing
audio engineering
social media content specialist
social media management
media production
visual content creation
multimedia specialist

Languages

English
Expert

Training and Certifications

adobe after effect (Training)
Training Institute:
sae
Date Attended:
September 2012
Duration:
60 hours
time management (Training)
Training Institute:
Jordan computer society
Date Attended:
April 2011
Duration:
9 hours