Digital Marketing Manager
MediaResponse Group
Total years of experience :16 years, 8 Months
-Communication directly with clients and internal teams, identifying and defining marketing and media planning needs and strategy
-Develop strong effective media plans based on sound strategies and research, including changes, budgeting, reporting and optimization
-Planning and Management of Digital Marketing Actions (CPM, CPA, CPC, CPL), e-mail marketing:
development, monitoring and optimization of KPI's
-Negotiate effective media deals, acting as liaison between the agency and publishers, creating insertion orders and working with publishers to ensure adherence to terms and conditions
Main clients: HAVAS MEDIA, OMD, PHD, Mindshare, Carat, Mediacom, Zenith Optimedia, Starcom Mediavest, ONO, Porsche, Renault, BBVA, Banco Popular-e, American Express, Genesis, Axa, Banco Sabadell
-Business development, client interaction and support identifying research needs and approach
-Elusive insight-hunting on quality assessment and customer experience research
-Interface with other departments to solve problems and ensure customer requirements are understood and met.
-Strategy formulation, primary and secondary market research and data analysis, developing creative strategic insights
-Gathering, interpreting and synthesizing data on market conditions, business opportunities and global trends.
Main clients: Mediaset España, Asics, A3Media, El Corte Inglés
-Client interaction and support, identifying research approach and needs
-Strategy formulation and research development interacting with internal teams
-Primary and secondary market research and data analysis
-Report development, proposing actionable plans and delivery
-Quality assessment and user experience research design and methodological approach
-Coordinate with other departments to resolve problems and ensure customer requirements are understood and applied.
-Data collection, interpretation and synthesizing based on diverse available sources.
-Presentation development and delivery
-Fielding various media and venues for new employees
-Employee Screening and Selection
-Information liaison for the employees, particularly as new hires
-Maintain personnel files via database and filing system
-Attract new customers and boost customer loyalty, satisfaction, and retention
-Drive effective customer retention and loyalty programs through streamlined data management and relationship marketing services.
-Observe, analyze and record outcomes
-Performing basic statistical analysis and compiling results in tabulated and graphical form
-Performing quality control analysis
-Methodology fundamentals -Behavioral and Health sciences research development -Statistical analysis -Database management and analysis -Research design -Psychometric evaluation -Matlab programming
-Social psychology -Data analysis -Psychometric evaluation -Market and consumer research -Social and psychological research and analysis -Research design, development and report -Communication and negotiation
