Marketing Executive
Al Zour Shoreline General Trading Co.
Total des années d'expérience :11 years, 0 Mois
Handle the marketing activities for the consulting and support services divisions.
Writing copy for all marketing collateral, including brochures, letters, emails and websites.
Regularly interact with division managers to receive information and updates about marketing progress and results.
Monitor competitor activity and brainstorm potential improvements or changes in marketing strategy, products, or services
Organize and attend company-wide and marketing events
Producing an accurate summary of total spend at the end of a marketing campaign.
- Worked directly with the Marketing and Communications Manager on developing and increasing traffic to the property’s website.
- Built and executed social media strategy through competitive research, platform determination, benchmarking, and audience identification.
- Generated, edited, published and shared daily content that built meaningful connections and encouraged online community members to take action.
- Set up and optimized company pages within each platform to increase the visibility of company’s social content.
- Created weekly editorial calendars and syndication schedules.
- Conducted regular quality assurance audits on the hotel’s descriptive content & images to ensure parity on all channels and integrity with brand website.
- Worked on finding the value proposition of the brand and communicating this value by working with designers on the logo, design, and key interactions with users.
- Developed quarterly marketing plans with budgeting that cemented the academy’s position as a market leader.
- Worked on product development with the technical team to make sure the products are adhering to brand promises.
- Wrote catalogs, course guides and brochures that enhanced the sales reps’ understanding of product features and helped them sell more effectively.
- Developed plans to manage the academy’s social media presence.
- Led market launch of E3delha magazine.
- Developed a solid distribution plan, generating in increased sales and product awareness.
- Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.
- Was responsible for marketing the Entrepreneurship program.
- Monitoring and analyzing the students’ performance.
- Liaising with other organizations to provide better learning opportunities for the students.