Marketing & Planning Director
National Water Company
Total years of experience :25 years, 3 Months
Marketing Communication
Social Media Marketing
Digital Marketing Channels management
Campaign management
Branding execution management
Annual Marketing calendar
Budget Management
Promote TSE (Treated Sewage Effluent) reuse in the Western Region
Lead the TSE sales and development in the region (Jeddah, Makkah, Taif, Yanbu and Madinah)
New clients negotiation and contracting process coordination
Relationship management for existing client agreements
Overlook billing and revenue generated from TSE sales
Establish and manage the relationship with potential investors
Assigned to lead the Corporate Customer Experience Strategy Department and redefine the relevant NWC strategy accordingly.
Manage the customer service department in Jeddah City.
Lead the execution of the campaign for connecting customers in the North of Jeddah to the waste water network.
Overlooked the implementation of the new HR structure end of 2011.
Overlooked IT system migration from AS400 to CC&B system in 2012.
Formal representation of Zamzam water bottling plant during Hajj Exhibition in The British Museum, London.
Membership of NWC employee grievance committee since 2010.
Define the corporate communication strategy.
Define the annual Marketing and Advertising plan of action.
Design and compile the corporate identity manual.
Assignment and managing the advertising agency.
Manage all the ATL & BTL and Digital Communication activities.
Lead the new Jeddah office building finishing and development.
Leader of the identity and Advertising Committee for the branding and opening ceremony of Zamzam water bottling plant in Makkah (under the personal patronage of King Abdullah Bin Abdulaziz).
Co-op Training
Summer Training