Maaz Raza, Assistant Manager - Digital Marketing

Maaz Raza

Assistant Manager - Digital Marketing

EMSolutions

Lieu
Pakistan
Éducation
Master, Marketing
Expérience
13 years, 3 Mois

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Expériences professionnelles

Total des années d'expérience :13 years, 3 Mois

Assistant Manager - Digital Marketing à EMSolutions
  • Pakistan - Karachi
  • Je travaille ici depuis novembre 2016

• Managing advertising of multiple social media channels i.e. Facebook, Twitter, Google Plus &
Instagram of Crazydeals.com
• Organically Increasing Reach, Like, Followers etc. For all the Social Media Platforms of CRAZYDEALS.com
• Preparation of Monthly comprehensive campaign performance analyses
• 50% increase in transaction and revenue through social media channels
• Actively participated in the development of CRAZYDEALS.com marketing campaigns.
• Developing and Running CRAZYDEALS.com Marketing Emails through Emarsys Marketing
Automation Tool
• Planning & Managing Organic as well as Paid SEM & SMM Of StitchwithStyles.com

Digital Marketing Analyst à Tradekey (Pvt) Limited
  • Pakistan - Karachi
  • août 2014 à novembre 2016

• Managing PPC campaigns
• Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc.
• Product & Market Research for Campaign setup
• Advanced Keywords Research
• Campaigns setup & optimization
• Optimizing campaigns with quality keywords, creative ad-copies and landing pages
• Writing and optimizing ad-copies and ad variations to determine which ads are performing in order to maximize the number of conversions
• Creating and optimizing landing pages
• Monitoring bids, budget and reviewing Goals
• Identifying & reporting key performance indicators and opportunities for improvement
• Multiple Google Adwords account management & reporting
• A/B Testing
• Worked and Achieved the Target of Generating a set no of buyers per day on the Global Business Expansion Project.

Business Analyst à Tradekey (Pvt) Limited
  • Pakistan - Karachi
  • octobre 2012 à août 2014

• Conceptualization and defining product strategy & roadmap.
• Planning and execution throughout the product lifecycle.
• Experimenting on new ideas and features for the customers
• Communication and collaboration with internal customers to analyze information needs and functional requirements
• Interpret customer business needs and translate them into application and operational requirements
• Supervising the smooth deployment of product release. I have to coordinate all resources including engineers, designer, QAs to ensure that the project will be executed on time
• Working on customer centric improvements to increase retention rates
• Making sure the issues reported by the internal and the external customers are identified, tracked, reported on and resolved in a timely manner
• Responsible for creating internal and end user training manuals
• Responsible for conducting demos and presentations on new product features to internal team

Executive - Product Development à Tradekey (Pvt) Limited
  • Pakistan - Karachi
  • février 2011 à septembre 2012

• Conducting research analysis on the B2B industry
• Identification of key areas where product enhancement is on TK B2B Platform
• Documenting functional requirements on the basis of identification and Analysis
• Collaborating with IT department in getting those requirements developed.
• Analyzing & Strategies Building to Promote Online Businesses, On Page Keyword, category and content optimization to maintain overall presence on internet, giving boost to the products of seller by utilizing various healthy keywords and through various search engine traffic generating strategies on Tradekey.com.

Éducation

Master, Marketing
  • à Pakistan Airforce Karachi Institute of Economics and Technology
  • décembre 2013
Baccalauréat, Marketing
  • à National University of Computer and Emerging Sciences (FAST)
  • juillet 2010
Etudes secondaires ou équivalent, Pre-Engineering
  • à Beacon House School System
  • juillet 2006

Specialties & Skills

Product Development
Social Media Marketing
Google Adwords
ACCOUNT MANAGEMENT
ADVERTISING
ADVERTISING COPYWRITING
BUDGET MANAGEMENT
BUDGETING
FUNCTIONAL
OPTIMIZATION
RESEARCH

Langues

Anglais
Moyen
Urdu
Langue Maternelle