MAAZ SHAIKH

1. Quarterly Business Reviews (QBR): 2. Competitive Analysis: 3. Coupon & TM+ Bidding Audits: 4.
Affiliate Reporting & Analytics: 5. Article Inclusion & Media Coverage Tracking: 6. Partner
Outreach & Research: Value Provided:
• Prepare and present performance insights to stakeholders.
• Highlight affiliate trends, campaign performance, traffic sources, ROI, and growth opportunities.
• Use platforms like Affluent and Impact.com to pull performance metrics and partner performance
data.
• Identify areas for optimization or expansion.
• Benchmark competitors affiliate strategies and placements.
• Track how competing brands are using affiliate partners, content strategies, and coupon promotions.
• Use tools like BrandVerity to uncover unauthorized trademark (TM) bidding or misuse by affiliates.
• Conduct regular audits to identify misuse of trademarked keywords (TM+ bidding) by affiliates via
BrandVerity.
• Audit affiliate coupon usage to ensure compliance with brand guidelines and exclusivity agreements.
• Maintain compliance and minimize channel cannibalization.
• Create weekly reports using Affluent and Impact.com to track KPIs such as clicks, conversions,
commissions, and revenue per partner.
• Identify top and underperforming affiliates.
• Use Google Analytics 4 (GA4) to track referral traffic and user behavior from affiliate sources.
• Monitor article inclusions and backlinks generated by affiliates or content partners.
• Use Coverage Book to compile and showcase earned media and affiliate article placements.
• Track SEO value and reach of placements.
• Use Muck Rack and RocketReach to discover journalist and affiliate contacts.
• Gather email IDs and profiles for outreach and partnership development.
• Perform keyword searches to identify relevant content publishers or affiliate sites to target.
• Improve ROI by optimizing affiliate partnerships based on data.
• Protect brand equity through diligent compliance checks.
• Provide stakeholders with insights that drive strategy.
• Streamline reporting and partner management workflows.

• Oversaw daily operations activities, ensuring smooth functioning across all departments while
maintaining high-quality standards.
• Efficiently and effectively identified and solved all problems that impacted direction of business.
• Used data-driven decision-making techniques to identify areas of improvement within operations
processes.
• Implemented strategic initiatives that resulted in significant improvements in operational performance.

• Built relationships with customers to encourage repeat business.
• Solved customer challenges by offering relevant products and services.
• Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining
a high level of product knowledge.
• Assessed customer needs and utilized suggestive selling techniques to drive sales.