Regional Business development manager MENA and Turkey
InnuScience
Total years of experience :13 years, 11 Months
• Develop strategic plans to increase market share and maintain customer base.
• Obtaining business partners for potential regional expansion within MENA and
Turkey.
• Lead and support national sales team of four sales executives covering the western
and central region.
• Initiated and managed the Cleaning equipment and janitorial supplies division
handling the following responsibilities:
• Hiring, training and leading sales team members.
• Lead and support sales team members.
• Sales forecast and sales activities reporting.
• Stocks and inventory management.
• Business development and opening new markets.
• Products range development and acquiring new agencies.
• Within two years we could acquire four agencies for cleaning equipment
manufacturers in Netherlands, UK, Italy & Denmark.
• Our equipment became a fundamental cleaning equipment in strategic projects in
Saudi Arabia such as:
• Holly mosques in Mecca & Madinah. (Saudi Arabia)
• Riyadh Airport (Saudi Arabia)
• Aramco. (Saudi Arabia)
• King Abdullah Economical City. (Saudi Arabia)
• I was responsible for existing partner’s relationship development and sales teams
performance enhancement.
• Also I was responsible for engaging new partners in my region to cover all region
countries and develop sales volumes in these countries.
• Participate and represent the company in international exhibitions and engage with
potential partners.
• Proven market development in the assigned region after assigning reliable business
partners in the Key markets. (7 countries in less than 6 months).
• Developed a sales rescue plan to lift up sales volumes and increase cash flow.
• Sales team restructure to assure efficient market segments coverage.
• Enhance sales orders processing to ensure sales volumes maximizing and minimize
delivery required time.
• Include new products to the company range to enhance the products diversification
and serve new segments.
• Raised monthly sales volumes from 800K to 1.8 M in 2015.
• Rubbermaid’s Top distributor award winner in M.E.A. region in 2014.
• Assigned to establish the Direct Marketing outbound team and develop campaigns execution processes.
• Responsible for managing direct marketing outbound projects combined with outdoor activities to ensure maximum sales/positive response.
• Best Achievers award for the Direct Marketing team in twitter retention campaign in 2012.