Mabelle Zgheib

 Build monthly sales and marketing plans
 Marketing plans implementation
 Follow-up on top line in the P&L
 Manage & execute the A&P approved budget & plan for optimal use
 Conduct market analysis to define goals for market share & growth while keeping an eye on
competition
 Stock, sales, promotions, & new launches follow-up with the suppliers to ensure profitability &
growth of the brand
 Forecast orders with the Demand Planning department
 Work on the price structure of each brand in order to meet internal margin targets
 Set merchandising plans & guidelines in order to comply with brands’ strategies
 Supervise the brands’ social media accounts
January 2019 - November 2020: Trade Marketer at Holdal Group
 Sell-out data profound analysis
 In-Store activation planning & implementation per account based on the sales activity grids
 In-Store activation and shoppers programs execution based on shared Marketing plan
 Market visits, merchandising solution, displays tracking & visibility
 Marketing strategies and guidelines implementation per RE
 Develop shopper's solution based on retailer and shopper knowledge, get customers and retailers'
collaboration
 Follow-up on GTM plans
 ROI analysis for major promotions and events
 Events planning, implementation, and analysis of results

Responsible of 2 key accounts in the modern trade: Le Charcutier Aoun & Carrefour
 Execute in-store fundamentals
 Execute monthly initiatives and business plans
 Build strong customer relationships
 Collection of receivables
 Manage the merchandisers
 Market intelligence and competitive reporting
 IMP creation
 Event planning and implementation

Planned and coordinated big projects in Lebanon: Salon du Chocolat, Beirut Cooking Festival, The Garden
Show, and Whisky Live.
 Promote sales to existing clients.
 Identify and solicit potential clients.
 Consult with clients after sale to resolve problems and provide on-going support.
 Assist in planning the presence and visibility of clients at events.
 Review and adapt to information regarding product innovations, competitors and market conditions.
 Represent company in other events.
 Monitor project progress and handle any issues that arise.
 Work on-ground with the project manager to help execute everything on time.
August 2015 - September 2015: Internship at Crédit Libanais’ head office, marketing department
2011 - 2016: Hostess at Silhouette Agency