Senior Account Manager / Project Manager
Weber Shandwick
Total years of experience :8 years, 4 Months
Senior oversight on client projects, campaigns and events to ensure the quality of work and results achieved meets clients’ communication objectives
Effectively motivate / manage client and internal teams to ensure effective campaign delivery across paid, owned and earned channels
Position and cultivate relationships with the client and key external publics
Identify and maintain unique partnerships and brand collaborations to create ownable buzz
Develop and oversee content creation and messaging delivery across earned, owned and paid media channels
Plan and oversee specialists and junior team on media events, press conferences/briefings, media tours and content creations for client campaigns
Cultivate positive client presence in media through releases, responsiveness to inquiries/requests and uniquely owned content
Manage integrated campaign budgets across multiple agencies and external / internal stakeholders
Overseeing day-to-day client projects, campaigns and events to ensure the quality of work and results achieved meets clients’ objectives
Effectively motivating and managing client teams to ensure effective campaign delivery
Positioning and cultivating relationships with the client and key external publics
Identifying and maintaining unique partnerships and brand collaborations to create ownable buzz
Developing and overseeing content and messaging delivery across earned, owned and paid media channels
Organising, implementing and overseeing media events, press conferences/briefings, media tours and promotions for the client
Cultivating positive client presence in media through releases, responsiveness to inquiries/requests and uniquely owned content
Creative thinking and execution behind media events resulting in real-time social
coverage with optimal brand inclusion from influential media counterparts
• Executing logistics, planning, budget and approvals for media events, photo/video
shoots and influencer campaigns
• Overseeing and developing press releases, key messages, Q&As and media pitches
for key media
• Managing paid and earned influencer campaigns, including hundreds of both high
and low-tier influencers with proactive elements and reactive real-time social listening
• Oversight of junior staff and third party vendors in event planning and creative
execution for media events, consumer campaign activations and paid partnerships
• Managing integrated campaign budgets of $1.5M USD +
Managing event logistics across clients and third party vendors for marketing
campaigns, media days and product launches
• Executing photo/video shoots, media days, media deskside tours and influencer
programs
• Developing press releases, key messages, Q&As and media pitches for key media
• Research, including: marketing campaign planning, media audits, celebrity and
partnership vetting, influencer vetting
• Daily media monitoring across print, broadcast, online and social media platforms
RESPONSIBILITIES
• Executing support for consumer campaigns, media days, product launches and paid
partnership events
• Drafting press releases, key messages, Q&As and media pitches for key media
• Research, including: media audits, celebrity and partnership vetting, influencer vetting
• Daily media monitoring across print, broadcast, online and social media platforms