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تم إلغاء حظر المستخدم بنجاح
Madhuvanthi Selvam, Marketing specialist

Madhuvanthi Selvam

Marketing specialist·OJ Commerce

الهند

ماجستير, Finance And Marketing

الخبرة العملية

مجموع سنوات الخبرة: 6 سنوات, 5 أشهر

Marketing specialist

أغسطس 2022 - حتى الآن

OJ Commerce

تشيناي، الهند

أغسطس 2022 - حتى الآن

During my time at OJ Commerce, my role was multifaceted with the below

Strategic Brand Management: Orchestrate GTM execution and positioning for Naomi Home, ensuring cohesive brand identity across all digital marketplaces.

Product Lifecycle Leadership: Spearheaded the launch of 20+ new products, overseeing the full pipeline from R&D and competitive benchmarking to final asset delivery.

Multi-Channel Content Direction: Managed creative teams to produce high-impact imagery and video assets, significantly enhancing product storytelling and engagement.

Data-Driven Optimization: Analyze brand KPIs and consumer trends to provide stakeholders with weekly strategic reports that drive continuous ROI improvement.

مجال الشركة:
الإنترنت والتجارة الإلكترونية
الدور الوظيفي:
التسويق والعلاقات العامة

Social Media Manager

يونيو 2022 - يوليو 2022

STC Networks

تشيناي، الهند

يونيو 2022 - يوليو 2022

At STC Networks, I served as a Content & Social Media Manager, where I honed my skills in high-level resource management and brand storytelling. Key highlights of my tenure include:

Strategic Budget Management: Orchestrate the marketing budget by prioritizing high-ROI initiatives and ensuring the efficient allocation of financial resources across all campaigns.

Full-Lifecycle Content Leadership: Directed the end-to-end social media ecosystem, from conceptualizing cross-platform content and authoring high-converting copy to leading creative teams for a cohesive digital brand presence.

Market Intelligence & Trend Analysis: Spearheaded comprehensive market research to identify emerging industry trends, evolving customer needs, and competitor strategies to maintain a competitive edge.

Brand Integrity & Consistency: Enforced rigorous brand standards across all marketing channels and materials to ensure a unified and recognizable brand voice.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

digital marketing executive

يناير 2020 - مايو 2022

Harkin Global Solutions

تشيناي، الهند

يناير 2020 - مايو 2022

During my time as a Digital Brand Executive at Harkin Global Solutions, I specialized in creating 360-degree brand experiences that prioritized customer acquisition and conversion. My role was instrumental in bridging the gap between creative storytelling and measurable growth through several key initiatives:

Performance Marketing & Ad Optimization: I directed paid social media campaigns across Facebook and Instagram. By strategically optimizing ad spend and analyzing performance data, I was able to drive significant brand awareness and lower customer acquisition costs.

Influencer Growth Strategy: I led high-impact collaborations with influencers on YouTube and Instagram. By identifying and leveraging niche audience engagement, I successfully achieved substantial growth in both sales and brand visibility.

Conversion-Centric Content: I executed comprehensive content writing for diverse touchpoints. This included developing SEO-optimized Amazon listings and high-conversion website assets, as well as ensuring brand consistency across physical product packaging.

مجال الشركة:
الإنترنت والتجارة الإلكترونية
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

St Joseph's college of engineering

مايو 2020

مايو 2020

ماجستير، Finance And Marketing

الهند

Skills

GTM
Expert
GTM
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Product Marketing
Expert
Product Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
social media marketing
Intermediate
social media marketing
Intermediate
GTM Strategy
Expert
GTM Strategy
Expert
Content writing
Expert
Content writing
Expert
Creative Direction and Brand Strategy
Expert
Creative Direction and Brand Strategy
Expert
Platform Advertising
Intermediate
Platform Advertising
Intermediate
Influencer Marketing
Expert
Influencer Marketing
Expert
Digital Marketing
Intermediate
Digital Marketing
Intermediate
Social Media
Intermediate
Social Media
Intermediate
Marketing
Intermediate
Marketing
Intermediate
E commerce
Intermediate
E commerce
Intermediate
Content Creation
Expert
Content Creation
Expert

اللغات

الانجليزية

متمرّس

التاميلية

اللغة الأم

الهوايات والاهتمامات

Dancing

Won many prizes and performed more than 50 stage shows

Writing
baking