Magali Braye

I currently manage TARTE cosmetics for Sephora in Saudi Arabia, Kuwait and Bahrain where I have built my team of 25 employees from zero.
I am responsible for the hiring, training and management of my team.
I am also the regional brand trainer for the Middle East region which allows me to travel between the UAE, Kuwait, Qatar, Bahrain, and KSA.
Main responsibilities :
Analyze brand positioning and consumer insights
Translate brand elements into plans and go-to-market strategies
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics

Accountable for day-to-day operations of the branch.
Provides support, and guidance to staff.
Monitors performance activity, including number of transactions, and sales volume, etc.
Holds responsibility for all staff performance in the building and ensure the highest customer service is applied.
Maintains knowledge of the products on sales and services in order to efficiently train and motivate staff to cross-sell.
Schedules, supervises, and motivates branch staff in an effort to maintain optimal Customer service satisfaction levels.
Assists in evaluating staff’s work performance to senior management.
Monitors quality of service for clienteles and ensures that employees are maximizing the opportunities to sell services and products.
Assists in the interviewing and training of a new employee after the approval of senior management.

Provide first class customer service to all clients
Meet the beauty demands and needs of clients
Responsible for tester orders and overall look of visual displays
Educate clients on new beauty trends and techniques
Implementing various strategies in order to meet sales objectives
Nominated for 2015 COSA Awards (Cosmetic Outstanding Service Award )

Provide professional, responsive customer service to inbound client calls assisting clients with their immediate financial needs
Recommend products and services and/or shares information with clients to meet their immediate financial needs and provides superior, responsive execution and delivery of tailored client transactions.

Resolve problems at first point of contact in a friendly and helpful manner
Scheduled frequently to handle supervisor calls
Coaching and mentoring for colleagues as well as newly hired employees

Responsible for floor product layout
Creation of various themed visual displays
Assembling and designing store, magazine and photo-shoot props
Running and organizing ‘Pop Up Stores’ (temporary boutiques)
Shipping and receiving
Overseeing and planning special events

Ogilvy Department Store, Montreal, QC, Canada / March 2007 - October 2011

Meet the fashion demands and needs of clients
Merchandising, creating visual displays, inventory opening and closing of cash register
meeting sales objective
Contacted clients regarding new merchandise arrivals, accommodated clients for special orders, and ensured satisfaction of client

Managed a team of six employees
Replaced store Manager during his/her extended absences on several occasions
Created window displays, floor displays
Customer service, answered phone calls and orchestrated special orders
Merchandise the store, inventory, and ordering of stock
Meet sales objectives